PODCAST: This Week in Location-Based Marketing — Placecast, Expion

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion.

Episode 100

Recorded: October 21, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Facedeals: Check in with your face (5:46)
2. Bytelight makes light of indoor location (9:58)
3. Green Giant makes his augmented reality debut (15:40)
4. Placecast links deal offers to credit cards (18:55)
5. Klash, the mobile version of Jackass, launches (24:42)

Featured Guest
Erica McClenney, VP Client Services of Expion (32:50)

Funding / M&A News
1. Telnav acquires ThinkNear (43:20)
2. ESRI buys GeoLoqi (46:38)
3. Talkbits closes $2M (49:25)
4. Tagged acquires UrbanTag (53:35)

Resource of the Week
The rise of mobile commerce (57:30)

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