LBMA Podcast: WillCall, SpotSetter, and Wistia Co-Founder Chris Savage
In this week’s episode: WillCall looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video…
Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…
6 ‘Microfencing’ Tools for Retailers
Dozens of popular geofencing platforms help retailers generate foot traffic — but what happens after these potential customers cross a store’s threshold is anyone’s guess. In an effort to drive traffic to specific points inside their stores — like special displays, brand kiosks, or promoted products — retailers and brand manufacturers are beginning to utilize “microfencing” solutions from indoor navigation vendors. Here are six tools that retailers and brands can use for in-store “microfencing.”
PODCAST: This Week in Location-Based Marketing — Placecast, Expion
In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…
Shining a Light: ByteLight Goes After ‘Holy Grail’ of Indoor LBS
Forget about the “last mile,” this Cambridge, Mass.-based company plans to close the last meter, with light-based technology to target shoppers within a a few feet. Street Fight sat down with CEO Aaron Ganick after the dust had settled on their recent funding announcement to find out whether his product could change hyperlocal commerce — or if it was just technology searching for a problem…
Mobile-Local Shopping Comes Into Focus
Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…