Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA | Street Fight

Headlines

Street Fight Daily: Yell’s ‘eMarketplace’, Foursquare Hires UTA

0 Comments 20 April 2012 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Yell Readies New ‘eMarketplace’ Site (ScreenWerk)
Greg Sterling: If this is indeed a new consumer destination it faces the challenge of building traffic and awareness, which can it part be done using existing Yell and Yellowbook assets. It also faces the challenge of bringing product inventory and merchant schedules online.

Foursquare Signs With UTA to Build Ties With Entertainment Industry (Variety)
The mobile-centric social-media service has signed with the talent agency to assist in striking partnerships and other business development opportunities within the entertainment industry. The company is expected to leverage UTA’s relationships to turn companies that might otherwise be passive participants in the check-in experience into more active partners.

Forecast: Mobile Content, Ad Sales Will Hit $67 Billion in 2012 (PaidContent)
Mobile media content is going center-stage. So much so that, in 2012, global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. That is the remainder of the firm’s total mobile media category projection of $149.8 billion, which includes a projected 9.5 percent increase in mobile data subscription sales to $82.8 billion.

The Product Groupon Was Betting Its Future On Doesn’t Work (Business Insider)
Henry Blodget: One of the reasons Groupon investors got way too excited about the company when it went public was the hot new product that Groupon had just launched: Groupon Now. But alas, it doesn’t work. Why not? In part because people can’t be bothered (or forget) to open the app and push the button.

Is the Daily Deals Industry a Real Industry? (Adotas)
Whether actual products or local businesses, the unifying factor is an opportunity for anyone to master a new distribution channel, to become the expert. In one scenario, it means a focus on local businesses and deal sites. In the other, it means products and deal sites.

BBC Regional Sites May Include Links to ‘Reputable’ Hyperlocal Blogs (Online Journalism Blog)
The BBC’s social media lead for the English Regions Robin Morley has invited requests from “reputable hyperlocal websites” who want links to their stories included in the BBC’s regional news websites.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly