Report Identifies ‘Avid Local Search Users,’ 50% of All Searches
Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.
Who’s Coming and Going at Groupon, Delivery.com, LocalVox, YP & more
Big changes at Delivery.com with several new members of the management team; a new head of marketing at LocalVox; Groupon brings on an executive to focus on accounting from the C-level; and lots of jobs on offer in sales, marketing and business development at Foursquare, Patch, LocalVox, Factual, Apple and more.
Street Fight Study: 33% Search Daily for Local Businesses via Mobile
Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…
Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…
RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…
Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…
Mobile Local Monetization Is Starting to Happen — For Real This Time
Facebook’s mobile Sponsored Story is already showing boosted performance over display ads. For many others, the mobile-first principle will come from location targeting, as its congruence with the use case similarly boosts performance and thus ad rates. For that and other reasons, I’ve forecast location-based ads to lead mobile ad revenues by 2016…