Street Fight Daily: Google Tracks Offline Purchases, Alibaba Buys Mapping Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests a Way to Follow You to the Mall (Wall Street Journal)…. Alibaba to Acquire Chinese Mapping Firm as Buying Spree Continues (New York Times)… Digital First Names David J. Butler Its Editor-in-Chief (Poynter)…
Street Fight Daily: GoDaddy Moves Ahead With IPO, Mapquest Reboots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MapQuest Aims For Reboot With New Content, Partners, UI (SearchEngineLand)… Go Daddy Said to Pick Morgan Stanley and JPMorgan for I.P.O. (New York Times)… Yelp’s Deal With Yahoo Has Small Businesses Crying Foul (Wall Street Journal)…
Street Fight Daily: Google Books Hotels, What’s Next for Square?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Checks In to the Hotel Business (Wall Street Journal)… A Sale or IPO or More Funding? Here’s What Might Be Next for Square (Recode)… Uber’s Threat Finally Hits as Postmates Surges to 10k Deliveries a Week (Pando)
GrubHub(s) vs. Uber(s) vs. Yelp(s): Making Sense of the Mayhem in Local Commerce
Last week, ride-sharing service Lyft announced that it had closed a $250 million round of funding to compete with Uber in what will likely become a capital-intensive — and noisy — race around the world. But the battle over transportation is just one example of a wider push by tech companies to reinvent traditionally offline industries by developing lightweight marketplaces…
Street Fight Daily: Square Secures Credit, GrubHub Shares Soar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Secures Credit in ‘Low Hundreds of Millions’ (CNBC)… GrubHub Shares Surge in Debut (Wall Street Journal)… TPG Said Close to Airbnb Investment After Snags Resolved (Bloomberg)…
Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Just Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and Others( New York Times)… Jim Brady will leave Digital First Media(Poynter)…
Walmart.com VP: For Consumers, The Digital Divide Does Not Exist
In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…
Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
… More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…
For Local Tech, Fragmentation Is a Problem to Solve — Not Avoid
There’s been a noticeable increase in the number of partnerships, ecosystem-driven startups, and overall coordination among the companies looking to help us buy and sell stuff in the real-world. The shift could have deep implications for existing companies, and may create new opportunities for a number of new startups…
Street Fight Daily: Foursquare Ads Tap Twitter, Airbnb Courts Cities
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s New Ads Tap Twitter And Require $100K Commitment (AdWeek)… Airbnb Cozies up to Cities (Fortune)… Charting the Years-Long Decline of Local News Reporting (Washington Post)…
Street Fight Daily: GrubHub Prices IPO, Flurry Tracks Users Offline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GrubHub Sets Price Range for I.P.O. (New York Times)… Flurry Launches Service to Track Mobile App Users, Offline (AdAge)… China Set to Cap Transfers Using Mobile-Payment Services (Wall Street Journal)…
Street Fight Daily: Yelp Partners With YP, Airbnb’s $10B Valuation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp, YP Partner in Local Advertising Deal (SearchEngineLand)… New Capital Could Raise Airbnb Value To $10 Billion (New York Times)… The Newsonomics of Selling Cars.com (Nieman Journalism Lab)…
Street Fight Daily: Clinkle Revealed, Ride-Sharing War Intensifies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Clinkle Revealed: Here’s What the Embattled Startup Is (And Isn’t) Building (Recode)… Ride-Sharing Price War Intensifies With Lyft’s ‘Happy Hour’ Discount (Wall Street Journal)… LivingSocial to Prioritize Growth Over Profitability, New Chief Revenue Officer Says (Washington Post)…
Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…
Street Fight Daily: Twitter Tests Calls, A Deep Look at Uber
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Tries to Prove Its Ads Drive Sales with Click-to-Call (Digiday)… A Deeper Look at Uber’s Dynamic Pricing Model (Above the Crowd)… EBay Rejects Icahn board Nominees, Asks Investors to do Same (Reuters)…
Street Fight Daily: Cars.com on the Block, Lyft Raises $150M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Newspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…
As Seamless Nears IPO, Search and Commerce Continue on Collision Course
Last week, the Wall Street Journal reported that GrubHub Seamless had made a confidential filing for an initial public offering. The move puts the food ordering giant on a collision course with Yelp and Google as the three firms look to wrangle local consumers who increasingly expect to search, compare and buy in a single keystroke…
LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Virgin America’s new in-air social network; augmented reality on the bus; the Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; and Yahoo! partners with Yelp…