Street Fight Daily: California’s ‘Yelp Law,’ Apple Pay and Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… California Protects the Right to Yelp Without Penalty (Washington Post)… What Apple Pay Means for Marketers (AdAge)… Guardian Space & Guardian Membership, Playing the Physical/Digital Continuum (Nieman Journalism Lab)…
Signpost Adds Payment Integration as Small Business CRM Market Grows
Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews…
Street Fight Daily: Uber’s ‘Gentler’ Approach, The Return of Directories
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber CEO Thinks It Needs To Be Kinder And Gentler Now That It’s On Top (TechCrunch)… Foursquare Reintroduces Leaderboards in Swarm Update (Mashable)… Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories (SearchEngineLand)…
Booker Eyes New Markets, More Capital
Sixteen months ago, Bain Capital’s venture wing made a $27 million bet on Booker. Now, the company says its gearing up to raise another big round in order help propel it into a number of new appointment and class-based verticals and hold off a bevy of increasingly well-capitalized competitors…
Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Baidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Street Fight Daily: BuzzFeed Raises $50M, Senator Warns of Wearables
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists (New York Times)… Senator Warns Fitbit Is A ‘Privacy Nightmare’ And Could Be ‘Tracking’ Your Movements (Business Insider)… Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi (Recode)…
Street Fight Daily: Twitter Eyes SMBs, 7-Eleven Creates Venture Arm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Learns From Facebook by Revamping Its Advertising Fees for Small Business (Wall Street Journal)… Oh Thank Heaven, Even 7-Eleven Has a Venture Capital Arm (Recode)… What Foursquare’s Looming Data Mean to Advertisers (AdAge)….
Street Fight Daily: Foursquare’s New App, Facebook Ads Costlier for SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Foursquare Crack Local Search? (New York Times)… Facebook Ads Become ‘Costlier’ Choice for Small Businesses (Wall Street Journal)… Yelp Lied About Review Policies to Inflate Stock Price, Lawsuit Claims (GigaOm)…
Street Fight Daily: Gannett to Buy Rest of Cars.com, Square Adds Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Said Near Deal to Buy Rest of Cars.com for $1.8 Billion (New York Times)… As Competitors Close In, Square Moves Beyond the Credit Card (Wired)… Picking Through Google’s Pigeon Droppings (SearchEngineLand)…
Street Fight Daily: Facebook’s Ad Strategy, Square Eyes Caviar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Facebook Sold You Krill Oil (New York Times)… Square Said to Be in Talks to Buy Food Delivery Start-Up Caviar (Street Fight)… OpenTable Takes Out Its Wallet for Restaurant Sales Analytics Startup Copilot (VentureBeat)…
Street Fight Daily: Zillow Buys Trulia for $3.5B, Yelp Adds Videos to Reviews
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zillow to Buy Trulia for $3.5 Billion in All-Stock Deal (New York Times)… Yelp’s Newest Feature Adds Videos To Your Restaurant Reviews (BusinessInsdier)… Startups Uber and Airbnb Court Business Travelers (Wall Street Journal)…
Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zillow Seeking to Buy Rival Property Site Trulia (Bloomberg)… Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)… LivingSocial’s Losses Narrow in the Second Wuarter (Washington Post)…
Yelp, Foursquare, and the Downsides of Mobile-First
In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak…
Street Fight Daily: A Race for Food Delivery, Bing Refines Local Targeting
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….
Street Fight Daily: Snapchat Adds Location Filters, Yelp Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Location-Based Photo Filters (VentureBeat)… Yelp Liberates Its API To Box Out Foursquare And Google (TechCrunch)… Clear Channel Brings Outdoor Ads to Life On Smartphones (AdAge)…
Where Online Ordering of Local Products and Services Is Headed
Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others…