6 Strategies for Increasing Conversions in Mobile Food Searches

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Sixty-three percent of consumers use smartphones and tablets to find local businesses, and 23% of those local business searches involve restaurants. Here are six strategies that restaurants can use to help convert mobile search traffic.

Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…

Street Fight Daily: Yelp’s Struggles Continue, New App Bizibid Wants to Boost Local Economies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Traffic Could Decline for the First Time Ever After Google Changed its Search Algorithm (Business Insider)… What Would Happen If Uber, Priceline, and Craigslist Had a Baby? (New York Observer)… Microsoft’s Tossup App Makes it Easier to Meet Your Friends for Lunch (The Verge)…

Street Fight Daily: Yelp Sale Stalls, Twitter’s New Ads Button

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Sale Process to Stall as Founder Decides to Wait (Bloomberg)… Twitter Pushes Ads With A New Button Atop Mobile Users’ Profiles (TechCrunch)… An Argument that Newspapers are Missing Out on Reaching Loyal, Local Digital Audiences (NiemanLab)…

Street Fight Daily: Pinterest Launches Buyable Pins, Bing Now ‘Self-Sustaining’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Is Helping Make Android Apps More Like The Web (ReadWrite)… Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones (Marketing Land)… Microsoft’s Bing Isn’t Such a Failure After All (Mashable)…

Is Yelp’s Slowing Growth a Function of Mobile’s Adolescence?

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The apparent slowdown in Yelp’s growth does not necessarily reflect the value of the company to consumers or advertisers. Instead, it exposes the growing pains of the mobile ecosystem.

Street Fight Daily: Court Deals a Blow to Uber’s Biz Model, Airbnb Seeks $1 Billion

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… So, About that Uber Ruling (TechCrunch)… Airbnb Is Said to Seek $1 Billion More in Financing (New York Times)… Square’s Restaurant Delivery App Caviar Rolls Out Fastbite Service in New York (Venture Beat)…

#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile

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Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.

Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

Street Fight Daily: New Google Search Ads, Pinterest Adds Buy Button

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Ads Get A Lot Sexier With Sharp, Gorgeous Photos (Mashable)… Pinterest Launches the Buy Button (Recode)… Instagram to Open Its Photo Feed to Ads (New York Times)…

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

Street Fight Daily: Square Raises $100M, GoDaddy’s Turnaround

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Raises More Money to Make Small Business Loans (Fortune)… Liquor Distributors Invest in Tech Firm to Boost E-Commerce in Alcohol (Wall Street Journal)… Deal Talks for Here Mapping Service Expose Reliance on Location Data (New York Times)…

Street Fight Daily: Uber Eyes $50B Valuation, Google’s Mobile Search Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fund-Raising Points to $50 Billion Valuation (New York Times)… Google’s Mobile Search Strategy: Bake In and Take Out (Recode)… Yelp Sale Rumor Reminds Us that Social is Terrible as a Business Even If It Did Change the Web (VentureBeat)…

Yelp Reportedly Explores a Sale — Could Priceline Be a Fit?

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Yelp may be on the auction block. In addition to the usual suspects, one less likely company stands out as a potential candidate: Priceline Group, the new owner of OpenTable.

Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…

Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…