visual search | Street Fight

Omnichannel Optimization: What’s Changing (and What Isn’t) in Post-Screen Search

Damian Rollison

Omnichannel Optimization: What’s Changing (and What Isn’t) in Post-Screen Search

For brand marketers, addressing the expansion of local search into voice and visual contexts is really a matter of digging in and getting more involved with rich local context that appears to grow more expansive by the day. Google alone has introduced a vast array of opportunities for business to differentiate themselves from the competition, including photos, videos, 360° virtual tours, business descriptions, menus, Posts, reviews, and several other features.

What’s Visual Search, and How Will It Play Out in 2019?

Joseph Zappa

What’s Visual Search, and How Will It Play Out in 2019?

While visual search isn’t exactly catching on like fire yet, its evolution is buttressed by powerful developments of late in the tech industry. Among these: smartphones are increasingly ubiquitous, more efficient, and we’re all more accustomed to using them; investment in AI from both big companies and startups is widespread, making machine vision more effective; and augmented reality (AR), a similar modality in which tech overlays graphics onto images captured via camera lens, is taking off. Below are a few ways visual search will play out in local and retail in 2019.

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

Joseph Zappa

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…

Google’s Next Local Conquest: Visual Search

Mike Boland

Google’s Next Local Conquest: Visual Search

Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be).