Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.
Community forums—online spaces where consumers and developers can interact and collaborate— are increasingly popular tools for companies hoping to improve their product development and ideation. The strategy is working effectively for marketing tech vendor CallRail.
Photos and other non-review UGC may soon become as important as reviews for reputation management. Certainly photos have that potential, providing as they do a visceral impact with which no text paragraph can compete.
A friend at work is a serious cheap eats hound. He has eaten at more ethnic restaurants in the South Bay than I even knew existed. I asked where he was going for lunch yesterday. He told me. I Yelped it, and he laughed at me. Why? “All those reviews are useless to someone like me. I have different taste than people who use Yelp. And I’m sure that a ton of those reviews are gamed,” he said…