Synup | Street Fight

News & Analysis

Synup Test Measures Voice Search Readiness for Brands

October 10, 2018October 14, 2018 by Stephanie Miles

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Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.

News & Analysis

Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers

October 10, 2018October 10, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…

News & Analysis

Street Culture: Synup Culture in the Chaos of Super-Fast Scale

August 17, 2018August 20, 2018 by April Nowicki

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Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.

News & Analysis

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

August 17, 2018August 17, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

News & Analysis

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

June 7, 2018June 7, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

News & Analysis

#SFSNYC: Kevin Clark of Synup Talks Better Reputation Management and Listings Updates

June 6, 2018June 6, 2018 by Joao-Pierre Ruth

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What the public sees and hears about a company’s brand can make or break its overall success. That makes the services Synup offers relevant to many businesses, said Kevin Clark, vice president of sales for the company, at Street Fight Summit West in Brooklyn Wednesday.

News & Analysis

Openings and New Hires at Advice Local, TripleLift, Vendasta

April 20, 2018 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.

News & Analysis

Raise Report: Deliveroo, Urgently, Playbuzz Score New Funding

October 6, 2017October 5, 2017 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Synup, AtScale, FogHorn, and ViralGains.