Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio.

Openings and New Hires at Groupon, Rocket Fuel, and Xaxis

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Groupon appoints another new CEO, Xaxis spinoff Light Reaction gains a vice president of global operations, and programmatic leader Rocket Fuel adds political veterans in anticipation of new online ad spending for the 2016 election cycle.

Getting Real: What SMBs Can Realistically Expect from Social Media

Small business owners don’t sign up with digital agencies for mediocre results. When SMBs pay for hyperlocal services like social media management, they expect to be wowed. For hyperlocal vendors working with SMB clients, failing to set clear expectations is a recipe for disaster.

Infographic: Here’s How National-to-Local Gets Done

You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how it works…

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

Street Fight Daily: Revel Raises $100M, Groupon Splits App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Revel Lands A Whopping $100m To Put Another Nail In Cash Registers’ Coffins (VentureBeat)… Groupon, Too, Turns to Multiple Apps (New York Times)… Small Business Lending Platform On Deck Files For IPO Valued At Up To $150 Million (Fox Business)…

Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Balihoo, Colony Logic, Hibu, PlaceIQ and more…

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…

New Jobs and Openings at Yahoo!, Surefire Social, Market Authority and ReachLocal

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Orange Soda and Yahoo, plus jobs at Yext, AOL, Weather Channel, and more…

How to Win The National-to-Local War with Technology and Services

Enterprises still face the same issues as they did 30 years ago — namely, ensuring a consistent national-to-local implementation at “the last mile.” With more moving parts in digital media today, it is much harder to implement a successful national to local digital marketing program unless dealers (or franchises, contractors, physicians, etc.) are onboard, active participants and investing in the program…

Case Study: Roofer Uses Local Marketing Tools to Boost Call Volume

Muth Roofing owner Chad Muth wasn’t convinced he should be relying solely on Angie’s List as a way to advertise and promote his roofing business. “At one point in time, Angie’s List was driving our business. Almost 40% of our call volume was coming from Angie’s List, which is great, but it’s also kind of scary because it’s like putting all your eggs in one basket,” said Muth…