LBMA: Heineken Tackles Supply Chain Crisis
In this episode of Location Weekly, the Location-Based Marketing Association covers Hyatt rolling out room keys via Apple Wallet, the New York Mets launching facial ticketing at Citi Field, Foodtown Supermarkets completing a successful pilot with Allegiance Retail Services, and Heineken getting into the Christmas spirit to solve supply chain woes.
With Supply Chain in Crisis, Retailers Use Tech-Enabled Processes to Monitor Demand
Demand for e-commerce shopping and fast shipping continues to be high, which puts additional pressure on retailers to fulfill consumers’ needs. As smaller, independent retailers look at how they can handle the upcoming surge, now is the time to utilize cloud-based communication tools like Twilio to keep customers satisfied.
How E-Commerce Sites Can Remain Competitive in a Rapidly Accelerating Digital Age
Customer experience isn’t anything new, but new ideas can be applied here, especially in the digital space. The question now revolves around how to create the same welcoming environment you’d create in a physical store online. It can be as simple as choosing colors for your website to elicit certain moods or using certain tech features like a chatbot to welcome customers as they “enter” your store. And it’s about making sure that customers can find your store — and this is where our affiliates become a key part of our strategy.
Mastering the Retail Supply Chain to Drive Intelligent Outcomes
Retail has been ramping up digital transformation for a few years now, in an attempt to keep pace with consumer expectations for frictionless, more personalized, omnichannel experiences. This transformation has been further accelerated by current external factors like the pandemic, global conflict and economic headwinds. As part of this effort, reimagining supply chain practices has […]