These 6 Location Data Providers Are Changing the Way Brands Target Consumers

Share this:

Location data providers power the vast majority of mobile targeting strategies we’re seeing brand marketers implement today. An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022. In order to achieve those goals, marketers will have to work closely with top location data providers. Here are six companies they’ll be working with.

Foot Traffic Analysis Shows Height of Black Friday Retail Bump

Share this:

The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.

LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Nadaam Cashmere + Cleanly, Hurd, Exponential Interactive, Bizly, PAI + MagTek, Skyhook & Verifone, Age UK with ClearChannel, and GeniCan.

Solving the Dirty Data Problem in Location-Based Advertising

Share this:

Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…

LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook

Share this:

On the show: Bionym pioneers wearable payments; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall. Our resource of the week looks at the impact of Apple Pay on Whole Foods…

Why Marketers Need to Consider Context — Not Just Audience

Share this:

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. …

Street Fight Daily: Raises Another $14M, Uber Talks to Regulators

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBezos-Backed Raises Another $14 Million to Help Renovate Your Home (Businessweek)… Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal)… Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)…

PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…

Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee

Share this:

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Patch Sets Records for Traffic and Revenue (FishbowlNY)…

TBD Loses Its Last Employee (Washington City Paper)…

PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…

PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Street Fight Daily: 01.12.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…

Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…

Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…

Skyhook’s Morgan: Leveraging the ‘Plumbing’ Behind Hyperlocal

Share this:

With all of the focus on location-aware devices these days, the companies whose technology powers those locating systems have become even more important. Skyhook uses WiFi access points, cellular phone towers and GPS satellites to locate mobile devices with 10- to 20-meter accuracy. It then plots your position on a map that services like Foursquare and Facebook Places can translate to a place with a name, like the bar you’re in or near.

Skyhook’s Tools = Music + People + Location

Share this:

Geosocial music? Listen up: After integrating Skyhook‘s Local Fave’s toolkit, deploying geosocial features, Intersect World LLC‘s music apps experienced a growth spurt and has seen over 2.5 million downloads. They are not alone in the effort to tie together an emotion-based, inherently social experience of online music with human connections. But Skyhook is doing some interesting things to make it happen. […]