How Restaurants Can Leverage Behavioral Data in Saturated Markets

A new white paper released by the real-time consumer-intelligence firm Sense360 found that a fraction of a percentage point in market share, gained or lost, can mean the difference between hitting targets and financial ruin for restaurant operators.

Street Fight Daily: Ad Tech Grows Faster Than Digital Advertising, FTC Investigating Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Money Goes to Ad Tech Than to Actual Media… The FTC Is Officially Investigating Facebook’s Data Practices… Walmart Files Patent for In-Store Drone…

Report: Delivery Apps Don’t Cannibalize Restaurant Visits

Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps.

#SFSNYC: The Restaurants of Tomorrow

Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, the NRA’s Perry Quinn moderated a panel about how the restaurants of tomorrow are taking shape.

Raise Report: Sense360, Yieldify, Heap Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.

Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak Outlook for Newspapers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Earnings Forecast a Bleak 2017 for Newspaper Companies… Instagram is Growing Faster Than Ever and Now Has 700 Million Users… Waymo Is Hitting Uber Where It Hurts…

How Businesses Can Take Advantage of the Massive Opportunity in Local Data

The difficulty of accessing local data has been changing with the rise of smartphones. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit the world around them.

Street Fight Daily: The Relationship Between Mobile Messaging and Commerce, GM Invests in Lyft

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Mobile Chatting: Commerce (Wall Street Journal)… General Motors, Gazing at Future, Invests $500 Million in Lyft (New York Times)… For Sensors Focused on Local Commerce and Loyalty, Privacy, Battery Life, and Location Accuracy Are Top Concerns (GeoMarketing)…

6 Ways Wearables Will Enhance the Shopping Experience

In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

LBMA Podcast: Microsoft’s HoloLens, Sense360’s Eli Portnoy

On the show: ShopX gives away 1 million beacons for free; SpaceBillboard; Bud Light’s beer delivery app; Google Translate in real time; Bluebite partners with Lamar to make LaBite; Skin & Bones from the Smithsonian; Is Google buying SoftCard?; and Shazam can beacon now…

Thinknear Founder Eli Portnoy Launches New Startup Sense360

Two months after exiting Telenav, Eli Portnoy has raised $2.75 million from a handful of investors for a new project, Sense360. The startup is developing software to analyze the data from sensors such as light readers or accelerometers…