6 Demand-Based Pricing Platforms for Restaurants

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…

6 Tools Restaurants Can Use to Fill Tables at the Last Minute

With one in five dinner reservations resulting in a no-show, according to some estimates, restaurant owners are always searching for low-cost ways to fill empty tables at the last-minute. Increasingly, these frustrated restaurateurs are turning to hyperlocal vendors for a solution. Utilizing a combination of geotargeted messaging and real-time inventory control, restaurants are able to incentivize would-be diners to come in and fill tables that would otherwise have remained empty. Here are six tools that restaurants can use to fill tables at the last minute…

6 Tools for Creating Performance-Based Offers

As pure-play daily deals sites struggle to remain attractive to local merchants, a new model for offers is beginning to emerge. Rather than giving blanket discounts on general merchandise — a hallmark of the original Groupon deals — brand advertisers are increasingly opting to use performance-based offers as a way to drive traffic without necessarily hurting the bottom line. Here are six tools that merchants can use to create performance-based marketing offers…

Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For

Just six weeks into the year, we’ve already seen a spike in hyperlocal industry acquisitions (not to mention well-founded rumors). Here’s a quick look at four major players who may be in the hunt for locally focused acquisitions and what each might be looking for…

PODCAST: This Week in Location-Based Marketing — Gary Schwartz

In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”

Street Fight Daily: Groupon Snaps Up Savored, Ebay’s Mobile Momentum

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Moves Into Restaurant Reservations With Savored Deal (New York Times)… EBay’s Mobile Momentum: 100M App Downloads, 100M Items Listed (All Things D)… Data Firm Hits Craigslist With Monopoly Claim (GigaOm)…

5 Scheduling Platforms With Rewards Program Integration

By integrating existing scheduling platforms and with newer rewards programs, businesses can use the information they already have at their fingertips to increase customer loyalty, decrease client drop-off rates, and promote continued engagement at their establishments. Here are five integrated scheduling platforms and loyalty programs that small businesses can try…

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

6 Deal Platforms For Targeting Upscale Customers

As businesses continue to search for ways to target the type of clientele that can afford to pay full-price for their products and services, more and more are turning toward deal platforms with “upscale” and “affluent” subscribers as a solution…

Street Fight Daily: 07.25.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Conquering “local” remains one of the largest opportunities on the Internet today, and it seems as though Twitter’s unique position has gone largely unnoticed, writes Victor Wong of PaperG. “If Twitter chose to focus more on location, higher user engagement and even monetization would likely follow.” (TechCrunch)…

OpenTable, the restaurant reservation Web site, will offer 30 percent off some dinner reservations through a new partnership with Savored, a start-up that offers daily deals for high-end restaurants. (New York Times/Bits)…