Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

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By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants…

6 Waitlist Management Tools for Restaurants

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Eager to eliminate the organizational challenges and financial liabilities that go along with traditional reservation systems, restaurants are increasingly turning toward digital platforms that allow diners to stay at home, or shop at nearby businesses, until their tables are ready. Here are six platforms that restaurants can use to manage their waitlists…

6 Tools to Add Menus to Mobile Apps

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Online menus drive more traffic to restaurants than coupons and giveaways combined, with 33% of consumers in a 2014 JiWire survey saying they’re more influenced by seeing menu information in a mobile ad than special offers or the location of an establishment. Here are six tools that restaurants can use to add integrated, mobile-friendly menus to their websites and apps…

Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…

6 Mobile Payment Solutions for Restaurants and Bars

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When it comes to mobile payment processing, the restaurant industry is in a league of its own. Mobile platforms that are designed for a wide cross-section of businesses don’t always have the features that restaurants need, like menu integrations and add-on tipping tools. As restaurant owners look for ways to streamline the payment process and improve table turnover rates, an increasing number are utilizing mobile payment solutions built specifically for their industry…

6 Tools Restaurants Can Use to Fill Tables at the Last Minute

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With one in five dinner reservations resulting in a no-show, according to some estimates, restaurant owners are always searching for low-cost ways to fill empty tables at the last-minute. Increasingly, these frustrated restaurateurs are turning to hyperlocal vendors for a solution. Utilizing a combination of geotargeted messaging and real-time inventory control, restaurants are able to incentivize would-be diners to come in and fill tables that would otherwise have remained empty. Here are six tools that restaurants can use to fill tables at the last minute…

SinglePlatform Expands With YP.com Partnership

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When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…

Yelp Helps Local Restaurants Beat the Big Chains

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Positive Yelp scores translate into real revenue boosts for local restaurants but not for chains. That’s the basic finding of a recent study by Michael Luca, a researcher at Harvard Business School. He found that a one-star differential in ratings on the popular crowd-sourced review site can bump revenues by 5% to 9% at a local restaurant. This is not entirely surprising. What is more interesting is that chain restaurants did not benefit from any significant increase in profitability or revenue corresponding to Yelp ratings…

Case Study: Creativity Counts When Putting Together Foursquare Specials

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Tracy McMahon, the proprietor of  CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…