LBMA Vidcast: Pokemon App Driving Traffic to Target, Google Integrates Food Ordering into Maps

On this week’s Location-Based Marketing Association podcast: Swatch goes drive-through, iGeolise raises £3.2, Pokemon app driving traffic to Target, Neustar partners with JCDecaux, Google integrates food ordering into maps, MTA accepts Google Pay on subway/bus lines.

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Are Website Builders the Next Big Growth Market in Local?

Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.

Why Data Attributes Power the Long Tail of Local Search

The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it’s not enough to create attributes. You need to constantly monitor the ever-changing nature of your business and your customers and be ready to act on your attributes as needed.

LBMA Podcast: UberMedia, JC Penney, L’Oreal, and Localz

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pokemon Go, Yahoo! Japan + AdMax, Peerless-AV + Volta, NEC’s Neoface, SenionLab, PlaceIQ + Oracle, and IKEA Canada.

Pokémon Go and Local: Why Now?

The lesson from the phenomenon isn’t for local tech companies to try and build the next Pokémon Go — but rather to build a similarly justifiable value exchange for sharing location. Advertisers and ad networks should likewise work with apps that have that higher likelihood of user opt-in.

Street Fight Daily: Twitter Offers Brands Its Audience API, AirBnB Testing Local Commerce Bots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Audience API to All Brands… AirBnB is Working on Bots to Catalyze its Travelers’ Local Spending… Poking Around the Location Data Potential of Pokémon Go…

6 Ways That Local Merchants Are Using Pokémon Go to Drive Business

With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted rewards to lure in Pokémon Go players and turn them into paying customers. Here are six examples of ways that merchants are doing that right now.

Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop?… Lyft and GM Expand Express Drive Driver Rental Program…

Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew: Most News Sharing Remains Low-Tech, Offline… DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand… The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You…