From Zero-Click SERPs to Rabbit-Hole SERPs

Mihm to Blumenthal: Answer Optimization and Zero-Click SERPs seem to be gaining traction as concepts in the SEO industry, but as you pointed out in our previous conversation on this topic, Google’s moving well beyond simple answers and into journeys. Cindy Krum highlighted several examples of these new search journeys, which as I saw her presenting struck me as “rabbit-holes.”

Raise Report: SessionM, Perch, Pointy Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Mention Me, Standard Cognition, Cogito, and Dialpad.

Street Culture: Pointy’s Collaborative Culture Grows Without Written Values

In one year, digital search company Pointy has grown from 13 to about 30 employees, moved into a new office, and seen significant growth in its product, which allows retailers to publishes their inventories online, attracting potential customers nearby. What hasn’t changed much is the company’s culture, says co-founder Mark Cummins.

Street Fight Daily: Buyers Lag on Mobile Programmatic, The Turn to Video Goes Multichannel

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… When It Comes to Mobile Programmatic, Buyers Are Behind… B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers… A Year After Amazon Devoured Whole Foods, Rivals Pursue Countermoves…

Street Culture: Pointy Focusing on People and Product, Not Process

Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”

Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy page online.