How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering
“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”
Tech and Brand Partnerships Point to a New Future of Mobile Shopping
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
Attribution and Measurement are Creating a Data Management Arms Race
“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”
How New Location Data Tools Are Making Attribution a Reality
The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.
Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture
“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”
Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push
Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting.