machine learning | Street Fight

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Joseph Zappa

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

April Nowicki

Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”