Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

Share this:

Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

Share this:

Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

Sponsored Post: Using Analytics to Optimize a PPC Campaign

Share this:

When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

What Google’s Entry Into the Home Services Space Means for Local

Share this:

Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

You Can Now Order an Uber Directly from the YP App

Share this:

In a first for local directories, ex-Yellow Pages provider YP has integrated with Uber’s API to allow searchers to book a car directly from the YP site or mobile app.

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among Local Marketing Firms

Share this:

The deal will bring together UBL’s global listings syndication network with Advice Interactive’s reputation management, SEO and analytics products. Doyal Bryant, chief executive at UBL, said that the combined companies would become the second-biggest player in the industry, after Yext…

Street Fight Daily: Lyft Raises $530M, Google’s New Stores

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are

Share this:

“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”

#LDS15 Why Google Will Dominate Local Search for a Decade

Share this:

During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.

Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically

Share this:

The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…

How YP Plans to Move Beyond the Review

Share this:

We recently caught up with Darren Clark, chief product officer at YP, to talk about the changes in the local search market and how developments in “big data” could create new ways for consumers to find businesses nearby…

Factual CEO: Machine Learning Could Upend Local Search

Share this:

We sat down with Gil Elbaz, the chief executive at Factual who made his name building the technology behind AdSense, to talk about the future of search, what role Yelp may play in it, and why he thinks we machine learning will create a game changing product in the next 18 months…

Yelp Acquires Eat24, Bringing the Battle to GrubHub

Share this:

The company announced Tuesday it had acquired Eat24, a food ordering service, for $134 million in both cash and stock. The acquisition positions Yelp on a collision course with GrubHub, the online ordering firm that went public last year after merging with the New York-based Seamless.

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Share this:

Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…

Why So Many Local Search Sites Are Adding Business Services

Share this:

Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…