Des Moines, Iowa-based Hummingbirds has successfully raised $3.3 million in a recent venture round, just a year after its initial $1 million funding. CEO Emily Steele, along with COO Charise Flynn, founded Hummingbirds in 2022 with a unique approach to hyperlocal influencer marketing. Unlike traditional influencer marketing platforms, Hummingbirds connects brands with local individuals in […]
Just about anyone can call themselves a creator these days, and that makes it harder than ever for brand marketers to cut through the noise when putting together their influencer campaigns. With the creator economy on track to become a $100 billion industry, more brands and agencies are searching for tools to source potential brand […]
Transparency among social media influencers can be hard to come by. While 80% of consumers say they have purchased products in direct response to social media content, #sponcon scandals are taking their toll and leading to a decline in trust of digital influencers. Could a new e-commerce operating system for brands put the influencer industry […]
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
Just this morning, the mobile performance marketing platform Vungle announced its acquisition of JetFuel, an influencer marketing platform headquartered in San Francisco. JetFuel’s platform provides app developers and other advertisers with a way to scale marketing campaigns across an expansive network of verified influencers, with a combined reach of more than 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.
Covid-19 is capable of producing a special kind of advertising fatigue in which consumers tire of receiving a maelstrom of indistinguishable messages from brands: This is an especially uncertain time. Here are the precautions we’re taking. This is what we’re doing to help out.
It’s not that these messages aren’t necessary, especially as they relate to safety precautions. The fatigue comes from the unrelenting sameness and impersonal character of the content. That’s where influencer marketers can prove to be a brand’s special weapon, and a new report by influencer marketing platform Linqia suggests marketers are capitalizing on the channel.
Although the average share of budgets spent on influencer marketing is just 10%, that figure is growing as visual platforms like Instagram, Snapchat, and Pinterest see explosive growth.
The problem? Brands are often focusing on misleading vanity metrics in an attempt to justify those investments. For example, many marketers track follower counts as a primary indicator for determining brand and influencer partnerships. Growing evidence shows that follower counts do not equate to true impressions or reach data, giving brands a false sense of how their campaigns are performing.
As some of the most visual social channels, Instagram, Snapchat, and Pinterest have become important tools for brand marketers. These are also the channels most likely to be used by so-called “influencers,” the social media stars who frequently partner with brands to promote products to their online followers. Influencer marketing has become a big business, with 31% of retailers now working with brand advocates to become influencers and 28% using paid celebrity influencers to spread the word about their products and services.
Here are six popular influencer marketing platforms being used by retailers and brands right now.
Many brands have decided to establish dedicated budgets for their influencer marketing campaigns. In fact, 79% of brands surveyed by marketing tech firm Relatable indicated they will have a dedicated budget for influencer marketing campaigns in 2019. Brands are catching onto the power of this medium.
Looking to get in on the action? There are four game-changing trends in influencer marketing that will help you boost the ROI of your influencer marketing campaign in 2019.
Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.
Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.
“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”