10 Top Location-Based Marketing Campaigns of 2015
Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.
Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Food-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…
Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…
The Benefit of Beacons Is in the Past and the Future — Not in the Present
The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore…
Macy’s Expands Shopkick Beacons to Stores Across the Country
Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.
Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)… Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)… Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)…
Street Fight Daily: Foursquare Taps Expertise, SEOs Weigh ‘Pigeon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Redesign Will Make Expertise the New Gamification (Pando)… Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results (SearchEngineLand)… San Francisco Airport Tests Beacon Sensors to Guide Blind Travelers (Mashable)…
Street Fight Daily: Google Maps Eyes Yelp, Nextdoor Adds Business Lead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Added One Of Yelp’s Best Features (BusinessInsider)… Nextdoor Hires Disney’s Christa Quarles as Chief Business Officer (Recode)… Model Number for Apple’s Mystery iBeacon Device May Hint at Upgrade to Existing Hardware (AppleInsider)…
Street Fight Daily: Oracle Eyes Micros, Yelp Adds Messaging
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Oracle Said to Near Deal to Buy Micros Systems (Bloomberg)… Yelp Gives Customers The Ability To Send Messages To Businesses (MarketingLand)… Microsoft Shuttering Bing Ads Express (SearchEngineLand)…
Street Fight Daily: Delivery Service Raises $44M, Uber Partners With ‘Transformers’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investors Pour $44 Million Into Instacart as Google Is Forced to Take Notice (Recode)… Paramount Turns to Uber for ‘Transformers’ Promotion Pick Up (Variety)… In New Jersey, With $2 million From Knight, the Local News Lab Launches to Seek Revenue Models (Nieman Journalism Lab)…
Street Fight Daily: What Apple Left Out, Google Kills Coupons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Apple Didn’t Announce At WWDC 2014 (ReadWrite)… Google Will Kill Off Its Digital Coupon Business, Zavers (Recode)… Online Home Improvement Company Houzz Looking To Raise At $2.3 Billion Valuation (Forbes)…
Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…
Street Fight Daily: Nokia’s New Chief, New York’s ‘Smart’ Bar Crawl
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Announces New Strategy and Chief Executive (New York Times)… New York City Bars to Use Apple’s iBeacons for App-Driven ‘Pub Crawl’ Promotion (AppleInsider)… The Decline of Newspapers Hits a Stunning Milestone (Slate)…
Street Fight Daily: Square Discusses Sale, Facebook’s Local Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile-Payments Startup Square Discusses Possible Sale (Wall Street Journal)… Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads (TechCrunch)… TPG-Led Group Closes $450 Million Investment in Airbnb (Wall Street Journal)…
Street Fight Daily: Facebook Eyes Mobile Payments, Microsoft Supports Passbook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Moves Deeper Into Mobile Payments (Financial Times)… Microsoft’s Windows Phone 8.1 Update Supports Apple Passbook Passes (TechCrunch)… A Silicon Valley Disater: A 21-Year-Old Stanford Kid Got $30 Million, Then Everything Blew Up (Business Insider) …
LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark
Top stories of the week include voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; the launch of TheGoodData; and funding news from Alignable and Lyft. Special guest is Rafi Haladjian, founder of Sense…
Street Fight Daily: GoDaddy Moves Ahead With IPO, Mapquest Reboots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… MapQuest Aims For Reboot With New Content, Partners, UI (SearchEngineLand)… Go Daddy Said to Pick Morgan Stanley and JPMorgan for I.P.O. (New York Times)… Yelp’s Deal With Yahoo Has Small Businesses Crying Foul (Wall Street Journal)…
How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways
While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.