Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”

Foursquare ‘Opens for Business’ as Questions Loom

Capping off a summer-long push to lay the groundwork for Foursquare’s financial future, CEO Dennis Crowley pitched the service to brand marketers at an Advertising Week event on Monday. It’s a fitting conclusion to what has been a critical period of maturation and redefinition for the company, as it looks to transition from startup heartthrob to standalone business…

Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…

IAB Launches Hub For Mobilizing Web Sites (MediaPost)…

Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…

IAB Counsel: Push to Regulate Online Ads May Lose Traction

Hyperlocal news publishers have a better chance to prosper with targeted display advertising that is self-regulated, according to Mike Zaneis, the Interactive Advertising Bureau’s General Counsel and Senior Vice President of public policy. Industry groups like the IAB fear government regulations may slow growth for the online industry…

As Mobile Takes Off, Hyperlocal Evolves

As smartphone usage increases in the U.S, mobile is finally making the transition from perennial “future star” to emerging powerhouse. Street Fight checked-in at IAB’s Mobile Marketplace conference earlier this week to find out more about how hyperlocal will fit into the mobile equation. A lot of stats were thrown around to demonstrate mobiles massive growth but here are a few that stood out…

Street Fight Daily: 05.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Google yesterday introduced Google Offers, its new daily deals service. Aimed at local small businesses, the service will launch in Portland, Ore., then spread outwards to other cities. (The Next Web)… Online ad spending surged in Q1, rising 23 percent over last year’s figure, according to the Internet Advertising Bureau. At the moment, every major media company is trying to figure out how to better tap local online advertising dollars, especially with the explosion of local deals that have brought in smaller merchants. (Paid Content)…

Street Fight Daily: 04.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… NPR has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The network will allow NPR to place locally targeted sponsorship buys inside audio streams. (Fast Company)… Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau. (Wall Street Journal)… Like every other major Web company, Microsoft is testing the waters of the daily deals industry, teaming up with business directory Lokaldelen to target the Swedish market. (Daily Deal Media)…