Can Businesses Use Hyperlocal to Leverage Customers’ Politics?

There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…

2012 Election Points to Hyperlocal Future in Politics

Election coverage at the local level is going to grow in importance., Here’s why: The shift from air attack to the tech-enabled ground game means that, in all likelihood, the era of declining voter turnouts are over, in my opinion. With growing turnouts come a more broadly-engaged electorate not just on political matters but on local politics that constitute the true bread-and-butter issues for many towns and small cities…

6 Ways to Encourage User Contributions on Hyperlocal Sites

Encouraging readers to comment on stories, share news tips, and contribute content involves more than adding a commenting widget or slapping a “Tips” button on the header of a site. Here are six tips from successful publishers and editors about how independent publications can solicit feedback from their readers online…

Weather Channel Partners With Jumptap to Host Mobile Campaign Ads

As the Obama and Romney campaigns gear up for November, The Weather Channel is trying to take advantage of election fever — partnering with targeted mobile ad provider Jumptap to host political ads on its mobile and tablet platforms.

JReporter Promises Local News Orgs Cheap Content, Revenues

JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

Social Network Swidjit Develops Local Currency/Barter System

CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.

Cont3nt Connects Local Publishers With Freelance Multimedia Journalists

The explosion of mobile content creation and sharing has enabled citizen journalists all over the world to upload and broadcast news immediately, wherever it’s happening. But folks on the ground at a news event rarely get paid for their reporting. Cont3nt, a new wire-service of sorts, is hoping to supply publications with relevant place-based images and videos by connecting them directly with freelance journalists…

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”

Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale

The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we’re used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space..

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

There’s plenty of hyperlocal-themed content to be found in the festival’s programming. If you’re into LBS and the evolution of location technology, here’s a rundown of relevant panels you won’t want to miss…

Steve Outing: No One’s Got a ‘Magic Bullet’ for Hyperlocal Revenue

The founder and program director at the Digital News Test Kitchen at CU-Boulder studies the places where journalism and technology collide. Here he talks with Street Fight about where the concept of hyperlocal has been, where it’s going, and how technology is increasingly impacting how journalists do their job…

Digital Pioneer David Cohn: Hyperlocals Need Passion AND Revenue

David Cohn, founder of, a nonprofit pioneer in community-funded reporting, has been hired by the UC/Berkeley Graduate School of Journalism to help develop a sustainable business model for hyperlocals.  He will run three Ford Foundation-funded, student-staffed  hyperlocals in the Bay Area, with the aim of making them self-supporting. As he began his new assignment, […]

Case Study: For Seattle Video Store, Print is Still King

Remaining relevant is a challenge for any independent video store that has to compete with subscription-based companies like Netflix. Next Door Media, an ad network of hyperlocal sites, took on that challenge with Scarecrow Video in Seattle, adding its sites to the store’s traditional mix of weekly newspapers, free magazines, and public radio stations…

Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?

In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable  business model.

I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post

Mission Local: A Hyperlocal that Does It Right

Over the course of the past few weeks the Mission District of San Francisco has been rocked by two shootings. Mission Local was all over it.The publication is a public-private partnership that publishes stories in English and Spanish focused on this district, which still has a strong Latino population…

Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’

Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government. Mayors, city and town managers and other local public officials may have Twitter accounts or Facebook pages, but too often they’re used for carefully managed image messages–not for joining citizens in serious problem solving. Stephen […]

Who Will Eat the Hyperlocal Donut?

In big, dense metro areas, dailies are struggling but will likely survive. Or, savvy hyperlocals will be able to capitalize on urban density to maintain coverage and still run viable businesses. In the rural areas, where newspapers are still the only game in town, local media continues to do pretty well and hold their own. But gaps are starting to show in the zone between the cities and the sticks…

Case Study: Tracking the Success of an Online Ad

For Richard Stromberg, owner of Chicago Photography Classes, hyperlocal news sites and blogs have taken the place of traditional print publications. To track the effectiveness of his online ads, he uses printable coupons that new clients are encouraged to bring to class for discounted rates...

Denver Post Unveils ‘New’ YourHub. But Is It New Enough?

Six years ago YourHub was major media’s first big foray into hyperlocal. It was the answer to newspapers desperately looking to replace shrinking print  revenues with digital gold. But digital gold, like the real stuff, is not easy to find. What happened in Denver is a sobering case study about metro newspapers and hyperlocal publishing.