Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…
Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…
Street Fight Daily: Facebook Reaches 3M Advertisers, Googler Explains AdWords Changes
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Just Passed 3 Million Advertisers — Here’s Why It’s Doubling Down on Small Businesses (Business Insider)… Google’s Take on the Recent Changes to the Results Page (Search Engine Land)… The Inside Story of Uber’s Big Bet on Food (Business Insider)…
Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors
Alignable, a social networking platform for small business owners, has released its first quarterly SMB Trust Index which shows what small businesses think of a variety of small business technology brands. The index features a Net Promoter Score (NPS), which ranks products and services by user
Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…
Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…
Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com to Buy Online Advertising Firm Yodle (Wall Street Journal)… Foursquare Adds Deep-Linking Integration with Delivery.com (The Next Web)… Groupon Soars 23% on Favorable Earnings (TechCrunch)…
Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…
Street Fight Daily: Yahoo Faces Major Layoffs, Inside Uber’s ‘God Mode’ Privacy Battles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Prepping to Lay Off 10% or More of Its Workforce (Business Insider)… Uber Settles with New York Attorney General Over ‘God View’ Tracking Program (BuzzFeed)… GoButler, the Messaging-Based Personal Assistant, ‘Pauses’ Operations in Germany to Focus on U.S. (TechCrunch)…
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
Top 5 Exits in Local Tech of 2015
The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016. Rampant expansion of certain areas such as on-demand services and delivery apps makes further consolidation likely. The startup scene saw its share of healthy — if not billion-dollar — exits as well. Here’s a recap of the five of the biggest exits in the local tech industry in 2015.
6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers
Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.
Street Fight Daily: Gawker Media’s Ecommerce Success, Amazon Will Have Its Own Fleet of Shipping Trucks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Gawker Turned into Groupon (Motherboard)… Amazon Buys Thousands of Truck Trailers as Its Transportation Ambitions Grow (Recode)… Waze’s Growth Chief: Even Driverless Cars Need a Better Route (USA Today)…
Street Fight Daily: Yahoo’s Advertising Woes, Starbucks Launches Delivery Service with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Struggles as an Afterthought to Advertisers (New York Times)… Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)… On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)…
Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy
While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.