Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…

Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

Mobile page-loading issues are so pervasive that 59% of users click off content that takes more than three seconds to load, costing news publishers numerous opportunities to lengthen pageviews into sessions and monetize their articles and videos. Google’s AMP addresses the problem, but at what cost?

Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…

Street Fight Daily: Google Updates AMP, Facebook Leverages AI for Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Lets You View and Share a Publisher’s Own Links on AMP… Facebook Leverages AI to Improve Advertising… Micro-targeting, Measurement Can Help Unlock In-App Brand Dollars…

Street Fight Daily: Publishers’ Doubts About AMP, Snap Leverages Machine Learning for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Express Doubts About Google AMP… Snapchat Is Beginning to Use Machine Learning to Improve Advertising… Voice Search is Different, Not Better…

Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…

Street Fight Daily: Mobile and International Feed Facebook Revenue, Mixed Reviews on AMP

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile, International Dollars Drive Facebook to Projected $33 Billion in Ad Revenue Next Year… Google AMP Gets Mixed Reviews from Publishers… To Aid Attribution, LeadsRx Launches One Tracking Pixel to Rule Them All…

Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…

Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP… Voice Search Remains Far From Mass Adoption…