The Big Implications for Local in Facebook’s New Graph Search

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Given that Facebook is using multiple individualized cues to return search results that are customized for you, traditional SEO — already threatened by Google’s moves toward personalization — will be close to meaningless in the new context of Graph Search…

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…

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As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….

Street Fight Daily: Apple Vets Waze, Yelp Lawsuit Overturned

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes…  (TechCrunch)… Judge Can’t Order Yelp User to Edit Negative Review (Ars Technica)… eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up (AllThingsD)…

Facebook Nearby and the Mobilization of Local

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At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year…

Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Patch Editors Say Staff and Budgets are Being Cut in 2013 (Romenesko)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Mobile’s Path to Glory (The Wall Street Journal)…

PODCAST: This Week in Location-Based Marketing — Triton Digital

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…

Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunchWhy Malls Are Getting Mauled (AllThingsD)…

Is Facebook Local’s Waking Giant?

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“Google is the best advertising product in the history of the world… because it’s like advertising at a store,” Business Insider CEO Henry Blodget said recently. “Facebook, meanwhile, is like advertising at a party.” But despite Google’s user-side advantages here, Facebook could have an edge in SMB engagement…

Parsing the Value of Social Media Brand Advocates

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Although building a brand advocate network on social media potentially involves a lot of quid pro quo costs, it also likely creates stronger commercial relationships with the customer base than any campaign involving an attempt to buy loyalty with a discount coupon…

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…

Information Wants to Be Free, but Local Data Is Currency

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The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…

Spindle Tries to Pre-empt Local Discovery With Social Alerts

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Last week, social discovery app Spindle rolled out a place-based alerts system designed to inform users of interesting and relevant social media updates from local businesses around them. Street Fight recently spoke with Spindle CEO and cofounder Pat Kinsel about about what makes Spindle’s value proposition so vital…

Native Advertising Could Spell Trouble for Foursquare With Brands

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Given that Foursquare’s user base isn’t going to get as big as Facebook’s or Twitter’s (which is not necessarily a bad thing) and considering the pressure to justify its valuation, putting too much faith in a native ad model could potentially spell trouble for the company…

Street Fight Daily: Apple Talks with Foursquare, Facebook Guns for Yelp

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple in Talks With Foursquare About Data-Sharing Deal (The Wall Street Journal)… Facebook Pushes Into Crowded Territory — Again — With Local Discovery Update (AllThingsD)… Swipely Hits Its Stride Combining Payments, Analytics and Loyalty (GigaOm)…

Local Mapping Services and the Public Trust

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The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…

Street Fight Daily: Tribune Resumes Journatic, Facebook Talks SMBs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Tribune Resumes Limited Usage of Journatic (Chicago Tribune)… Facebook’s Dan Levy Touts Small Business Growth: Advertisers Have Nearly Doubled Since January, Promoted 2.5M Posts (TechCrunch)… BIA/Kelsey: Deals Still Aim for $5.5B by 2016 (NetNewsCheck)…

Street FIght Daily: AT&T Launches Alerts, Foursquare’s 10.4M Users

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.AT&T Launches AT&T Alerts, A Location-Based Deal Alert Service, As The Field Grows More Crowded (TechCrunch)… Foursquare Has 10.4 Million Monthly Users (AdWeek)… Groupon’s Restaurant Tools Get A VP Of Sales (Fast Company)…

Local Social Spend Projected to Hit $2.95 Billion by 2016

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Local spend on social media in the U.S. is set to jump 1.7x by 2016, according to the Fall Update to BIA/Kelsey’s Social Local Media Forecast. The numbers show a slight reduction in the firm’s earlier projections, which had put the compound annual growth rate (CAGR) for local social spend at 28.9%…

Street Fight Daily: NYC Gets Local Discovery, Tiger Takes Stake in Groupon

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.New York City Replaces 250 Public Pay Phones with iPad-like Screens (GigaOm)… The World’s Hottest Hedge Fund Manager Thinks Groupon Stock Is A Good Deal (Forbes)… Basing Hotel Choice on Web Reviews May Be Bad Move (LA Times)…