Hybrid Events: Preparing for a Digital Future

Hybrid events are becoming more popular due to the world’s current state, the rise of remote working, and because of their appeal to global audiences. But what is this new event format and how can you prepare for it?

We break down this new event form and outline what companies can do to create hybrid events.

4 Ways to Retain Customers with Event Marketing

Customer retention is usually faster and costs a lot less than acquiring new customers. By putting your customers through the funnel, you’ve already done the hard part. To keep the momentum going, it’s important to create a set of initiatives that increases customer value, encourages further purchases, and fosters brand ambassadors to promote your company. 

Experiential marketing through events helps brands achieve these goals. The aim is to create memorable experiences that engender high degrees of loyalty. Here are four ways you can leverage event marketing to retain your customers. 

3 Tips for Attracting High-Quality Leads at Your Next Event

First impressions are key, and it’s imperative that as soon as the lead is ready to buy, your brand is the first on their mind. 

Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away. 

Here are three steps for attracting higher-quality leads at your next event.

Converting Prospects to Customers Through Event Marketing

The marketing journey is not as predictable as it once was, and there are potential roadblocks to conversion at every stage within the funnel. Today’s buyers have access to high-quality information about products and services through digital media, so they’re not reliant on the sellers for insights. In the most successful companies, sales and marketing organizations overcome these roadblocks together. They work in concert to generate brand awareness, educate prospects, forge relationships, and ultimately to turn prospects into customers. Event marketing plays a key role in these efforts. 

Klos Founders See Opportunity in Social Messaging Market

Like so many other startups, Klos is being marketed as a solution to a problem. In this case, the company’s founders see the problem as social media being inherently anti-social. Original broadcast sharing on legacy social media networks like Facebook, Twitter, and LinkedIn is on the decline. Messaging services like WhatsApp and iMessage are incredibly popular, but they don’t help people expand their social networks. While there are existing services, like Tinder and Bumble, that combine messaging and network expansion, they almost all fall into the dating app category.

Going Rogue: The Value of Guerrilla Marketing

The appeal of guerrilla marketing for the entrepreneur lies in the creative freedom to express the essence of a brand that is not bound by the restraints of size, decorum or editorial slant of traditional advertising, as well as the option for a low-cost campaign with the potential to go viral. Guerrilla marketing can be a bit like rolling the dice on a five and turning it into thousands—if it gets picked up and goes viral, you’ve accomplished a national or even international marketing campaign for the cost of something local.

Here are some tips for crafting a low-cost guerrilla marketing campaign for startups.

Facebook Announces Slew of Changes to Boost Local Businesses

A couple of weeks after Google announced changes to local event discovery, Facebook is announcing a bevy of updates intended to make connecting with local businesses easier for its 2 billion users. Here’s everything you need to know.

6 Vendors Using AI to Facilitate Live Events

Leveraging artificial intelligence and machine learning algorithms, vendors are finding ways to streamline some of the most complex operations—such as estimating the number of attendees and anticipating how many products each attendee will need—in live event organizing.

Why Hasn’t a Killer App Emerged for Finding Local Events?

The local events space is still waiting on its ubiquitous app. There’s Yelp for restaurants. And Uber/Lyft for getting to and from. But there’s not yet a go-to for the crux of the night – the thing you do when you’re out on the town.

Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWhat Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…

Street Fight Daily: Bud Light On-Demand, Google Adds Events

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)… Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)… With The Booking Now App, Booking.com (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando)…

Local Search for Events: The Great Missed Opportunity

My jumping off point for this week’s column is a recent post from Greg Sterling, where he observes that despite all the impressive innovation around local search in recent years, no one has launched a truly useful local events service. I have had this feeling for years and wasn’t sure if it was just me. But if Greg doesn’t know about a local events service that truly works, I think it’s fair to say one doesn’t exist. So pay attention, developers and entrepreneurs: local events need a killer app…

Street Fight Daily: Facebook Challenges Yelp, Foursquare Rethinks the Web

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Challenges Yelp With Mobile Pages Redesign Featuring Actions, Local Biz Details, And Ratings (TechCrunch)… Foursquare Revamps Business Pages to Take on Yelp as Web Visitors Hit 50 Million per Month (Verge)… Can Yelp Hold Off Foursquare and Facebook? (Screenwerk)…

Design: Rarely Has a Single Force Dominated the Mobile Ecosystem

The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – both visually, and experientially. So whether you’re an enterprise company, publisher, developer, marketer, service, vendor, brand/retailer or infrastructure player, design is something you can no longer ignore…

Tackable Team Introduces New Hyperlocal App to Crowdsource Events

With Eventster, the developers at Tackable are hedging their bets on the belief that events discovery, not a down economy or general apathy, is the main reason why approximately 40 percent of industry tickets go unsold. To more effectively target users, the application will, over time, recommend events based on past preferences, in addition to location.