Fat Brands Blasts Off for Success
This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]
Virtual Event Best Practices and Ideas for Business Growth in 2021
Major events such as the San Diego Comic Con successfully transitioned online in 2020, featuring more diverse speakers and reaching new audiences. But to make a virtual event that delivers views and boosts conversions, companies will need to follow a few best practices. We will also be sharing some virtual event ideas.
Hybrid Events: Preparing for a Digital Future
Hybrid events are becoming more popular due to the world’s current state, the rise of remote working, and because of their appeal to global audiences. But what is this new event format and how can you prepare for it?
We break down this new event form and outline what companies can do to create hybrid events.
4 Ways to Retain Customers with Event Marketing
Customer retention is usually faster and costs a lot less than acquiring new customers. By putting your customers through the funnel, you’ve already done the hard part. To keep the momentum going, it’s important to create a set of initiatives that increases customer value, encourages further purchases, and fosters brand ambassadors to promote your company.
Experiential marketing through events helps brands achieve these goals. The aim is to create memorable experiences that engender high degrees of loyalty. Here are four ways you can leverage event marketing to retain your customers.
3 Tips for Attracting High-Quality Leads at Your Next Event
First impressions are key, and it’s imperative that as soon as the lead is ready to buy, your brand is the first on their mind.
Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away.
Here are three steps for attracting higher-quality leads at your next event.
Converting Prospects to Customers Through Event Marketing
The marketing journey is not as predictable as it once was, and there are potential roadblocks to conversion at every stage within the funnel. Today’s buyers have access to high-quality information about products and services through digital media, so they’re not reliant on the sellers for insights. In the most successful companies, sales and marketing organizations overcome these roadblocks together. They work in concert to generate brand awareness, educate prospects, forge relationships, and ultimately to turn prospects into customers. Event marketing plays a key role in these efforts.
Klos Founders See Opportunity in Social Messaging Market
Like so many other startups, Klos is being marketed as a solution to a problem. In this case, the company’s founders see the problem as social media being inherently anti-social. Original broadcast sharing on legacy social media networks like Facebook, Twitter, and LinkedIn is on the decline. Messaging services like WhatsApp and iMessage are incredibly popular, but they don’t help people expand their social networks. While there are existing services, like Tinder and Bumble, that combine messaging and network expansion, they almost all fall into the dating app category.
Going Rogue: The Value of Guerrilla Marketing
The appeal of guerrilla marketing for the entrepreneur lies in the creative freedom to express the essence of a brand that is not bound by the restraints of size, decorum or editorial slant of traditional advertising, as well as the option for a low-cost campaign with the potential to go viral. Guerrilla marketing can be a bit like rolling the dice on a five and turning it into thousands—if it gets picked up and goes viral, you’ve accomplished a national or even international marketing campaign for the cost of something local.
Here are some tips for crafting a low-cost guerrilla marketing campaign for startups.
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
TikTok Jumps into Local Events
For multi-location marketers, TikTok’s foray into events, and its increasing role as a destination for local discovery, portend that the platform is joining Facebook and other forums as a key place to connect online with local shoppers. TikTok can’t be ignored as an online-to-offline marketing channel.