Dex Media | Street Fight

News & Analysis

LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

July 28, 2017 by Asif Khan

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

Commentary

Three Lessons from the Dex Media/YP Merger

July 17, 2017July 28, 2017 by Manpreet Singh

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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

July 5, 2017July 5, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…

Commentary

Dead Fingers Still Walking?

July 4, 2017 by Andrew Shotland

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While Google and Facebook may have a lock on consumers and big advertisers, in no way do they have a lock on SMB advertisers. If Dex Media/YP can provide a better experience for its advertisers, it’s got a real shot at keeping those fingers walking well into the future.

Commentary

Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

February 15, 2016February 15, 2016 by Mark Sullivan

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While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.

News & Analysis

Openings and New Hires at Dex Media, Yext, Angie’s List, and LocalVox

December 19, 2014 by Kelly Benish

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Microsoft, Colony Logic, Soleo, PlaceIQ, Fixya, and Placed…

News & Analysis

Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst

June 6, 2014June 5, 2014 by Kelly Benish

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at hibu, Google, PlaceIQ, Advance Visibility and more …