Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
Street Fight Daily: Oracle Buys Datalogix, Secret Adds Location-based Sharing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Oracle Buys Datalogix, Beefs Up Digital Marketing Cloud (ZDNet)
Oracle on Monday said it acquired Datalogix, which provides digital marketing data as a service. The deal complements Oracle’s acquisition of BlueKai and rounds out its digital marketing suite. Terms of the deal weren’t disclosed, but for Oracle Datalogix is a stocking stuffer that gives it yet another pillar to offer data as a service and another cloud product to sell… Secret’s Relaunch Adds Location-based Sharing (VentureBeat)
The broadcasting of public posts is now split between those from friends and those that are location-based, similarly to Yik Yak, another anonymous mobile app focused on college campuses and local communities… In China, a Rapid Jump to Mobile Advertising (New York Times)…
5 Platforms That Connect Online Campaigns to Offline Results
A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…
Street Fight Daily: Uber Looks to Driverless Cars, Datalogix Raises $45M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber CEO: Self-Driving Cars Are the Future, Drivers Are Not (Recode)… Datalogix Raises $45M to Help Advertisers Track Offline Purchases (Adage)… Payments Firm Swipely Raises $20M More As Its Processing Tally Crosses The $2B Mark (TechCrunch)…
Street Fight Daily: Groupon Embraces Self-Serve, PlaceIQ Raises $15M More
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…Now You Can Finally Launch a Groupon Deal Without Ever Talking to a Human (Recode)…Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach (AdAge)…What Does the Yahoo-Yelp Partnership Mean for Foursquare? (Fortune)…
As Offline Purchase Data Comes Online, Changes in Store for Local Marketing
If exchange is the purpose of a marketplace, transaction data — information about who bought what from whom, and for how much — is its pulse. With 90% of transactions occurring offline, the growth of connected payments, and the subsequent ability for businesses and consumers to understand who’s buying what in the real-world, has deep implications not only for the local marketplace, but for the wider digital economy as well….
JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI
“Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments.”
5 Tools for Measuring In-Store Visits Driven By Mobile Ads
Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their mobile campaigns…