FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’
FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.
Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…
Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…
Street Fight Daily: GoDaddy Gets Into Mobile Payments, Pandora’s Local Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Get Paid: GoDaddy Links With PayPal, Dwolla, Stripe For A Mobile & Web Payment Service (TechCrunch)… Pandora: More Than Half Our Revs Will Be Local In A Few Years (Marketing Land)… Taking Another Plunge into Digital News (USA Today)…
Case Study: Golf Club Brings Back Deal Buyers With Rewards Program
In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed…
Case Study: Local Deals Site Increases Subscribers With Offerpop Promotions
When Matt Toomey set out to launch a daily deals site in California’s Bay Area in September 2011, he knew he’d be challenged with competing against industry giants like Groupon and LivingSocial. What Toomey has learned in the 20 months since his company’s launch is that it takes more than just a great idea and close relationships with local businesses to make a deal site profitable — it also takes subscribers…
Group Commerce to Merge With Nimble Commerce
Three months after laying off a quarter of its staff, Group Commerce has agreed to merge with its primary competitor, Nimble Commerce, in an all-stock deal, continuing the consolidation among white-label deal companies. Under the terms of the deal, Nimble Commerce CEO Prashant Nedungadi will lead the new firm, which will retain the Nimble Commerce name…
Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…
After Boom and Bust, How Will the Discount Economy Evolve?
The discount industry experienced 2012 as a major turning point. In the past 12 months, the deal provider landscape shook out even more, with the consolidation of many deals sites and the decline of some industry giants. Given the changed landscape, here are a few predictions about where the local offer and voucher space is heading…
Street Fight Daily: Stoppelman Makes a Buck, Local’s Top Ten
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp CEO Takes $1 Salary (CNET)… The World’s Top 10 Most Innovative Companies in Local (TechCrunch)… Why Daily Deals Aren’t All Bad (No, Really) (PandoDaily)…
Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business
A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior. The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague…
Street Fight Daily: FTC Zeroes In On Google, Postmates Updates
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Under Crosshairs for Antitrust Allegations, Case Expected (PC Mag)… Postmates Is Updating Its App To Go After The Grocery Market With Deeper Supermarket Integration (TechCrunch)… No More Daily Deals, New Digital Newspaper Focus for Trinity Mirror (Paid Content)…
Online Retailer Uses Daily Deals, Facebook Ads to Grow Business
When Anthony Bronzo was brought on to manage marketing and advertising for Born to Run, a Seattle-based athletic shoe retailer with two physical locations and a popular online store, he was tasked with finding new ways to reach the company’s core customers—active trail runners and CrossFit devotees. In his few short months on the job, Bronzo has managed to reach those customers using a combination of targeted ads on Facebook and Google AdWords, and by running daily deals with companies like Group Commerce and CBS Local…
Street Fight Daily: Yelp Bulls Get Bearish, Google Wants More Wallet
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Traders Brace for Lockup Expiration; ‘Better to Be Safe Than Sorry’ (Wall Street Journal)… Google Wallet Aspires To Hold All Your Cards and Tickets (GigaOm)… How The Web ‘Check In’ Is Growing Up (Forbes)…
Lessons Learned From the ‘Daily Deal’
According to a study conducted by Street Fight, the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Since daily deals are falling short in accomplishing this, what hyperlocal marketing avenues should local merchants explore?