Mobile Drives Sales on Black Friday

Data from ShopperTrak showed a 3% decline in traffic at physical stores on Thanksgiving and Black Friday even though sales were up overall. That’s because retailers with strong online shopping programs saw significant gains, with a reported $9.2 billion spent on Cyber Monday alone.

In an analysis of holiday shopping campaigns, the people-based marketing platform LiveIntent found that brands had a “robust” performance on Black Friday weekend. Total conversions during Black Friday weekend stood at 36% higher than that typical time period. Retailers that pushed mobile shopping saw the greatest gains, as LiveIntent’s analysis found that mobile drove the most traffic.

Retailers Hoping for Record Cyber Monday to Follow Friday Windfall

US retailers set all-time records on Thanksgiving and Black Friday, wracking up $11.6 billion in online sales. Adobe predicts that Cyber Monday will also set a fresh record of $9.4 billion, pushing the Thanksgiving weekend total to nearly $30 billion.

The increasing importance of online sales has forced traditional retailers to compete with e-commerce natives like Amazon not only by offering their own robust set of deals but also by investing in delivery infrastructure and reducing friction for consumers ordering online. 

Cutting Through the Analytical Clutter: 4 Major Trends this Holiday Season

As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.

Infographic: Cyber Monday Goes Mobile

Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”

Mobile-mentum Continues into Cyber Monday

Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.

Holiday Weekend a Big Win for Mobile

If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (eMarketer)… The New Wave of Selling on Mobile and Social (TechCrunch)… Amazon Books Should Be the Future of Brick-and-Mortar Retail Chains (Gigaom)…

Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers

Two key reasons why consumers shop local is immediacy of purchase and physical confirmation of product, (i.e. making sure a shoe fits). Fab and Etsy can’t ship their products to you for delivery this afternoon — and it’s tedious for a consumer to filter product offerings based on retail location. That leaves room for hyperlocal retail directories like GatherLA.com , which curates designers in Los Angeles for discovery by local consumers…