PlaceIQ Unveils Tool to Measure Holistic Impact of Ads on In-Store Visits

Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product from PlaceIQ and comScore promises to change that.

Attribution and Measurement are Creating a Data Management Arms Race

“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”

Street Fight Daily: Snapchat Gets Assist from Yext, What New Instagram Tools Mean for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilter Campaigns May Get a Boost from Yext… What the New Instagram Tools Mean for SMBs… Advertising in Pokémon Go Will Include Sponsored Products, Not Just Locations…

LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…

Street Fight Daily: Amazon’s Powerful Lobbyists, comScore and Viacom Announce Multiplatform Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Leans on Government in Its Quest to Be a Delivery Powerhouse (New York Times)… comScore Says Multiplatform Deal with Viacom Will Transform How Ads Are Bought (Adweek)… Uber’s Quest to Catch the Tourist Buck (VentureBeat)…

PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs

On the show: Walkbase and Samsung team up for in-store analytics; Localistico makes location easier for SMEs; Amazon creates its own Uber for packages with “Flex;” Nescafé and Google partner for 360-degree virtual reality experience; Beacons for Good. Plus, news from Best Buy, Google, Foursquare and OpenTable, and Virgin and Netflix.

Street Fight Daily: Twitter Launches ‘Buy’ Button, AOL’s Armstrong Ready to Fight Ad Blocking

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Makes ‘Buy’ Button Widely Available (New York Times)… Tim Armstrong Says AOL Is in the ‘Best Position’ to Fight Ad Blocking (Adweek)… Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO (Recode)…

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.

Why comScore Wants to Measure the Real World

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…

Local Search Is Becoming a Mobile Experience With a Social Layer

One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it ahead of Mapquest, Bing, and Apple Maps. Yelp isn’t even in the top five. Are people really using Facebook for local search? This may seem counter-intuitive to some, but consider that Facebook is by far the most popular mobile app in the world…

Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…

One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…

80% of Disposable Income Is Spent Within 20 Miles of Home – Or Is It?

Many “geoscenti” have uncritically accepted certain foundational local statistics because they’re so widely cited and repeated. As a result they’ve acquired the status of “common knowledge.” But are these numbers ultimately traceable to a real, credible source? It’s not really clear…

Street Fight Daily: LBS in Demand, Groupon Shakes Up Board

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Report: Location-Based Mobile Services Have Huge Untapped Potential Worldwide (TheNextWeb)…

Groupon Is Said to Seek New Directors After Restatement (Bloomberg)…

Facebook Mobile Ad Revs To Reach $490 Mil In 2017 (MediaPost)…

Study: Tablet Search Becoming Vital to Local Business

The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…