BrightLocal Report : How Consumers Find Local Businesses

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When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]

BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews

BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews

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Nearly half of consumers have been offered incentives in exchange for leaving a business review, despite widespread efforts throughout the online review industry to cut down on the practice. According to BrightLocal’s Local Consumer Review Survey, the practice of offering discounts or cash in exchange for reviews is on the rise.

Google’s Latest Privacy Play Has Big Implications for the Open Web

Looking for the ‘Big Picture’ in Local Search

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Tunnel vision is an issue that’s long plagued the SEO community. Single-location rank trackers don’t tell the complete story of how well a business is really performing in local search results. But with so many avenues to go down in measuring success, it’s almost impossible not to get sidetracked from time to time.  If businesses […]

Report: Reviews for Local Businesses Are Essential. Ratings Below 4 Stars Are Deadly

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If it had not already been clear that building up a significant inventory of positive online reviews is key to attracting new customers to a business, let doubt linger no further. 

A whopping 52 percent of consumers ages 18-54 “always” read reviews when searching for local businesses, and only 53 percent will consider a businesses with fewer than four stars, according to survey of 1,005 US-based consumers by marketing platform BrightLocal. Eighty-two percent of consumers overall read online reviews.

Report: Websites and GMB Profiles Both Essential for Local Businesses

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A whopping 64% of respondents indicated relying on Google My Business to find contact information for local business, suggesting it’s an indispensable platform. Yet consumers still trust local business websites most of all, and only 8% say they never consult a business’ website when making shopping decisions.

A Dozen Takeaways and Follow-Ups from the Bright Local Review Study

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David Mihm: BrightLocal’s study of reviews is interactive, digestible by the average small business, and useful for agencies and resellers, too. In this column, I provide some of the highlights and pose questions for further research in the reviews space.

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

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Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.

How Brick-and-Mortar Merchants Can Win at Local Search

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A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts in the local search industry for their best strategies for “winning” local search. Here’s what they said.

SMBs and Self-Service: Are We There Yet?

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The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

Street Fight Daily: Google Delivers Same-Day, Local Search on Mobile

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Shopping Express Test Partners Include Target And Other Local SF Stores (TechCrunch)… Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses (Search Engine Land)… Retailer Enthusiasm for Mobile Payments Tempered by Power Struggles in Industry (Mobile Commerce Daily)…