A Dozen Takeaways and Follow-Ups from the Bright Local Review Study

David Mihm: BrightLocal’s study of reviews is interactive, digestible by the average small business, and useful for agencies and resellers, too. In this column, I provide some of the highlights and pose questions for further research in the reviews space.

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.

How Brick-and-Mortar Merchants Can Win at Local Search

A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts in the local search industry for their best strategies for “winning” local search. Here’s what they said.

SMBs and Self-Service: Are We There Yet?

The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

Street Fight Daily: Google Delivers Same-Day, Local Search on Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Shopping Express Test Partners Include Target And Other Local SF Stores (TechCrunch)… Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses (Search Engine Land)… Retailer Enthusiasm for Mobile Payments Tempered by Power Struggles in Industry (Mobile Commerce Daily)…