The Batavian | Street Fight - Part 2

Street Fight Daily: 10.28.11

David Hirschman

Street Fight Daily: 10.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…

The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…

Why Hyperlocal News Is Better Than Ever

Tom Grubisich

Why Hyperlocal News Is Better Than Ever

Add everything up, and you have a steadily growing number of sites that are innovating to find and produce quality news covering a myriad of topics.  This added-value news is reaching and engaging more people, thanks principally to the giant leaps by social media. The best hyperlocals are becoming the X factor in the civic renaissance that communities need to emerge stronger from their trying economic times…

Police Scanners and Speculation = Necessary Hyperlocal Journalism?

The Editors

Police Scanners and Speculation = Necessary Hyperlocal Journalism?

A lively discussion erupted yesterday in the comments section of Street Fight’s interview with B-Town Blog’s Scott Schaefer. At issue: Schaefer’s suggestion that sites did their communities disservice by reporting on rumors and information that comes over the transom via unconfirmed rumors and police scanner reports… Among those taking issue were The Batavian’s Howard Owens, who wrote: “When you don’t do scanner reports, you’re missing a key to audience growth and retention, and I think abandoning your ethical obligation as a real-time news service to keep readers fully informed.”…

Authentically Local Declares: ‘Local Doesn’t Scale’

John Hazard

Authentically Local Declares: ‘Local Doesn’t Scale’

What makes a media site local? Does local coverage make it local? How about a local staff? Local ads?

Actually, it’s the ownership, say the folks behind Authentically Local, a collective of 25 hyperlocal Web sites that will be announced today at the GeoWorld Summit in Brooklyn. The collective is “basically a branding campaign” that will eventually be extended to on-the-ground businesses, said Baristanet‘s Debbie Galant, one of the founders….

The Batavian’s Owens: Start Selling Ads the Day You Launch

David Hirschman

The Batavian’s Owens: Start Selling Ads the Day You Launch

The veteran newsman says hyperlocal networks like Patch are at “a disadvantage” when it comes to selling local ads, because there is “a certain barrier of trust that must be overcome” in order to get local businesses on board as advertisers. He also weighs in on the long-term viability of advertising as a business model for local online content.