Immersive Tech’s Next Conquest: Your Car
The real opportunity in VR and connected cars, going back to our primary focus on local commerce, could be to utilize that captive in-car media time with local discovery tools. Ad-supported experiences could be geo-targeted based on where you are or where you’re going. Destination-based discovery tools could be baked in.
Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…
LBMA Podcast: Placecast’s New Mobile Ad Platform, Bing Partners With Local Corp
On the show: Audi brings public desire and reward to the Mini in London, Estimote powered by iBeacon is just the start of the mote world, Coca-Cola’s Positivity Wall, and PayPal takes their hands-free payments to the masses. Plus Chuck Martin’s Mobile Minute gives us the Cool vs. Creepy scale for location based marketing…