LBMA Podcast: Placecast’s New Mobile Ad Platform, Bing Partners With Local Corp

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Welcome to episode #147. On the show: Placecast’s new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola’s Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin’s Mobile Minute gives us the Cool vs. Creepy scale for location based marketing.

Episode 147

Recorded: September 14, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: The Cool Vs. Creepy Scale In Mobile Shopping (24:50)

Location fascination of the week: Rove by Zetrip (7:13)

Top news of the week

1. Placecast’s new mobile AD play (10:23)
2. Bing partners with Local Corporation (15:00)
3. Audi’s Mini “Here’s to you” campaign in London (20:08)
4. Estimote + Apple iBeacon (27:46)
5. Coca-Cola’s positivity wall (36:12)
6. PayPal tests hands free payment (39:50)