Mobile Media Summit Takes on Apps and Ads in San Francisco

Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, kicks off 2015 with its third annual event in San Francisco on January 26th at The Westin St. Francis. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix…

4 Strategies to Increase Pay-Per-Call ROI for SMBs

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…

In National-to-Local, Success Is All About Boots on the Ground

The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption…

Creating a “Local Service Layer” — To Build or To Buy?

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way…

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses…

Pay-Per-Call’s Role in Improving Marketing ROI

Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers…

The Local Service Layer: How National-to-Local Succeeds

In developing a national-to-local strategy, brands need to consider these two key resources: people and data. Employees, affiliates and other local evangelists offer an immense resource for promoting a brand to local consumers. At the same time, a deluge of local information is now available to allow brands to tailor messaging programmatically. In the first of a series sponsored by Surefire Social, we delve into the emergence of a way to harness data and empower agents on the ground…

In Frozen Yogurt Wars, A Battle for Digital Domination

In a new regular series, a deep-dive analysis of local presence pits Yogurtland against rival Pinkberry, finding that Yogurtland outperformed its smaller counterpart across Google, Facebook, Foursquare and a number of other local search sites. The study shows that Pinkberry has done slightly better on social media, but still struggles among some of the more fundamental elements of local search and discovery…

New Report Details Emerging Approach to Personalization on Mobile

A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail…

It’s All About Mobile for Brands and Agencies at Mobile Media Summit

On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10…

Productivity Solution: Free Wireless Internet On-the-Go

FreedomPop, the nation’s first 100% free internet service provider, offers a nationwide hotspots that provides free wireless internet wherever you are. Simply turn on a FreedomPop hotspot and instantly connect to the internet. There are no contracts or cancellations fees. Get a special offer now…

The Data, Apps, and Science of Successful Marketing

VentureBeat’s inaugural event on the future of marketing tech — is gathering the industry’s biggest names at the Hotel Nikko in San Francisco on Aug. 5-6 to uncover new case studies, insights, and strategies designed to help companies more effectively acquire and retain customers and grow revenue. Click for more info and a discount code…

951% ROI—YogaWorks Reaps Big Rewards with Perkville

YogaWorks was looking for a customer rewards program that would work well with its existing studio management software, MINDBODY Online. They wanted to reward member loyalty, incentivize behaviors that are beneficial to the company, and increase engagement with the brand. They wanted to see real ROI. Perkville delivered dramatic increases in retention, membership tenure, new members, social engagement, all the while narrowing platform costs and the cost of goods for rewards…

Mobile Media Summit Chicago Speakers Announced

The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Click for more, plus a Street Fight discount…

Driving Growth With Mobile

2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they’re offering a discount to Street Fight readers..

Syndicated Commerce: Bridging the Gap Between Content and Commerce

When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don’t will become unsustainable and disappear…

How CardStar’s Contextual Mobile Experience Increases Ad Engagement

Ad units that work on the web do not work on mobile. Powered by Skyhook Wireless’s Context Accelerator SDK, CardStar launched a new interface that intuitively populates users’ loyalty cards, key tags and deal content based on their proximity to nearby geofenced venues. It resulted in a 2x lift in average session length, 57% growth in daily users and 79% growth in sessions per day…

Relevant Content or Privacy? Choose Both

The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…

Using Data to Ignite Growth

DataBeat — VentureBeat’s second annual big data conference on May 19-20 in San Francisco — is laser-focused on helping companies increase profitability through smart analytics and big data tools…