Delivery.com CEO: Hyperlocal Marketing Helps SMBs Compete

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Street Fight’s recently published white paper “The Local Merchant” put a spotlight on the motivations of small and medium-sized business owners — and the hyperlocal companies that are marketing to them. The 48-page examination of this $38 billion customer base was underwritten in part by Delivery.com. Here, Delivery.com CEO Jed Kleckner offers a first-hand look at his company’s experience interfacing with local merchants…

Geo-Location Across Cultures: How Language Defines Place

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At Where 2012, Ibidon chief executive Robert Munro will examine differences in how people express place, distance, and space among the world’s 5,000-plus languages. These are differences that location-aware app designers will have to pay attention to as the world’s data becomes less and less predominantly English…

Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’

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In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences,” he said…

NPR’s Bob Garfield: Hyperlocal News Ventures Doomed

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Media analyst Bob Garfield has put a voice behind the industry rumblings about hyperlocal news ventures. As standalone business operations, hyperlocal news “just doesn’t make for a sustainable financial model,” Garfield said in a recent video interview with Borrell Associates.

Tuning into Consumers’ Digital Signals

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At the Street Fight Summit in October, sponsor GeoIQ unveiled a report it co-sponsored, Tuning into Consumers’ Digital Signals, which was prepared by Dr. Phil Hendrix, director of immr and GigaOm Pro analyst. An introduction follows, including a link to the full 27-page PDF at the bottom of this post.