The Importance of Location in Today’s Innovation Dialogue
It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $97 billion online in Q2 of this year, offline retail sales amounted to more than $1 trillion. The vast majority of transactions still occur in-store, and that makes location targeting an immensely powerful tool for brands.
The Fight for Leads: How Marketing Agencies Help SMBs
This post is the third in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and marketing agencies. Sponsored by CallRail. Rarely do local merchants have the time available, let alone sufficient knowledge and expertise, to manage every aspect of their businesses. With so many new digital marketing […]
How Car Marketers Get Customers
Consumers are becoming savvier in the ways they research and purchase new cars, favoring online research over conversations with real world salespeople. So car marketer are using SEO, pay-per-click, third-party directories, and call tracking software to bring in leads. (Sponsored by CallRail)
Sponsored Report: Optimizing Local Presence for Mobile Search
This free report looks puts a focus on key areas that will give marketers an edge: mobile-optimized websites; mobile-optimized SEO; and an attention to basic name/address/phone number information, particularly as it pertains to those “near me” searches. The report also features actionable takeaways with a “7 Strategies for Local Search Success” tip sheet…
Sponsored Content: Enterprise Totally Trounces Hertz in a Battle for Local Marketing Presence
Vehicle rental companies Enterprise and Hertz battled their branding strategies in a Brand Battle that analyzed data accuracy, local search and advertising, reviews, and social engagement. In an industry where service can make all the difference to customers who are often stressed and rushed, Enterprise influenced its consumer base in positive ways, supporting loyalty and growth…
Sponsored Post: Infographic—How SMBs Need to Do Local Marketing
There is no better way for a local business to get its digital marketing in place than through a full understanding of key tools; by linking up with a digital agency; and focusing efforts on one channel that delivers powerful results. For the past four weeks in this space, LocalVox has delivered those insights and hands-on tactics, plus resources to provide SMBs a clear path to getting started and succeeding…
Sponsored Post: 8 Awesome Content Marketing Ideas that Deliver Local Marketing Results
Sometimes making a small adjustment and re-posting a piece can help you extend your reach to a new audience, build a loyal following and even have a direct impact on converting viewers into customers. Seize the opportunity to repurpose, reuse and recycle already-created content in a new way…
Sponsored Post: How a Digital Agency is Key to SMB Marketing Success
Sometimes local marketing moves to the back burner. The marketing industry moves quickly, and it’s often difficult to keep up with the shifts in consumer behavior, spending, technology, and effectiveness. Fifty-three percent of marketers admit that their primary challenge is the lack of resources and bandwidth needed to stay on top of localization strategies…
Sponsored Post: 9 Mobile Apps That Are Transforming Local Commerce
There is no shortage of business tools and apps available to entrepreneurs today. Technology, now more than ever before, is discovering new ways of solving old problems and enabling retailers and service providers as well as the mighty consumer to reach, share, save, buy, bid, deal, message, post and even make a phone call, anytime and from almost anywhere. …
Sponsored Content: Unclaimed Social Media Local Listings Bring This Clothing Chain Down
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two popular apparel chains: Forever 21 and H&M. The Swedish clothing giant was the runaway victor in this contest, besting its rival in five of the six categories evaluated and tying Forever 21 in the sixth category.
Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.
Sponsored Content: With Banks, There’s a Brand Battle on Every Corner
This month’s Brand Battle, in conjunction with Brandify, compares the local-social engagement strategies of two of the U.S.’ largest banks: Bank of America and Chase. The contest was close on several counts, but Chase emerged as the winner, with social engagement the determining factor in this matchup.
Sponsored Content: Localizing Your Pay-Per-Click Campaigns
After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.
Sponsored Content: Home Improvement Chains Should Aim for More, Better Customer Engagement
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…
