These Location Intelligence Solutions Are Optimizing Last-Mile Delivery
Advanced location intelligence software combines artificial intelligence and street-level mapping data to help startups predict customer buying patterns and stage inventories in the right locations — e.g. ghost kitchens — using prediction algorithms and real-time sales metrics. Location intelligence software firms are also taking advantage of traffic data, weather information, and consumer behavioral data to help last-mile delivery companies streamline operations in today’s tough business environment.
The Challenge of Brand Alignment with Social Issues
Increasingly, brands with high public visibility must articulate their positions on issues the public cares about while avoiding the appearance of exploiting public sentiment for purposes of self-promotion. And whether or not a formal statement makes sense on every issue, companies should be prepared for the day when a consumer comes to them to ask a question or offer feedback about a brand’s actions or values, perhaps in the form of a social post that is there for all to see.
GumGum Helps Marketers Reach Gamers with Intrinsic In-Game Ads
A new partnership between the contextual-first digital ad platform GumGum and Frameplay, a company that enables intrinsic in-game advertising, could give multi-location brands a way to reach gamers in select markets while also enhancing the playing experience for those seeking more in-game rewards.
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Agentz Uses Conversations to Drive First-Party Data Collection
The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentz’s software is paying data dividends.
Constructor Aims to Solve Cart Abandonment with Zero-Party Data
Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.
ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech
The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.
ReviewTrackers Acquired By InMoment as Consolidation Sweeps MarTech
ReviewTrackers is an important acquisition for InMoment. The company currently works with more than 175,000 business locations to manage customer reviews across hundreds of sites using its review management technology. With the acquisition of ReviewTrackers, InMoment becomes one of the first experience companies to extend customer insights, analytics, and action across the full customer lifecycle.
Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers
The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services in addition to offering phone call analytics. As a result, Invoca just raised $83 million in Series F funding at a $1.1 billion valuation, four times the valuation of its last round in 2019.