“Omnitalking” with Chris Walton About Trends in the Retail Space
For about twelve years, Chris Walton held various management positions at Target. His last position was VP of “Store of the Future,” when he worked with his Co-CEO of Omnitalk, Anne Mezzenga. They started the Omnitalk venture in 2017, combining their 40+ years of retail experience to focus on game-changing trends in the retail space, focusing […]
Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative
Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]
Report: Most Grocers Are Dissatisfied with Digital Loyalty Components
Has digital shopping made buyers less loyal? That’s certainly what the majority of grocers believe, according to a new report conducted by Incisiv, The Food Industry Association (FMI), and Loyal Guru, a loyalty management platform. The Shopper Loyalty in the Digital Age report highlights the importance of offering seamless omnichannel experiences as a way for […]
Losers & Winners in Retail Today
New retail categories are emerging as companies like Bed Bath & Beyond, Party City, and others struggle to keep their doors open. The impact of online shopping, the pandemic, and supply chain issues (along with commercial real estate expenses) has seriously affected many brick-and-mortar store brands. Yet, new categories of multi-location retail and service businesses […]
FAT Brands Serves Up a Charitable Venture
Charitable giving is on the upswing, and consumer shopping behavior and multi-location brands can sway perception via charity-related campaigns. But “doing good can go bad” when companies launch charity efforts without being thoughtful and transparent. That’s why multi-location FAT Brands put significant thought and effort into creating its newly-launched FAT Brands Foundation. Philanthropy tied to a […]
Survey: Retailer Apps Are Embraced by 78% of Consumers Worldwide
Retailer apps are having a moment, one that will likely get even bigger. According to a survey of 11,000 consumer respondents conducted by Airship, a mobile-app management platform that has worked with brands including the BBC, GameStop, McDonald’s, and Vodaphone, 78 percent of respondents said they use retail mobile apps for shopping. The percentage of […]
Report: Requests to Protect Personal Data Up 72%
While Congress debates TikTok’s future, U.S. consumers are beginning to ask some uncomfortable questions about why businesses are collecting their personal data and how their information is really being used. According to the newly-released Privacy Trends 2023 Report by DataGrail, the privacy management firm, concern over data privacy is reaching a fever pitch. Eighty-five percent […]
Cooler Screens Targets In-Store Ads Based on Real-Time Events
A new ad format from the in-store digital media and merchandising platform Cooler Screens is giving CPG brands a way to capture consumer attention and drive engagement during real-time events. Dubbed “Own the Moment,” the new ad format combines many elements of a traditional homepage takeover with Cooler Screens’ network of in-store display screens. It […]
OOH Advertising Coming to EV Charging Stations
Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It’s technology is being used by a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]
The Retail Employee of the Future: Human, Robot, or Combo?
Among the many challenges multi-location retail brands face are two common ones. Finding and retaining the best people and the role of automation in their businesses are top-of-mind across all retail categories. These two are closely related, as retailers incorporate self-serve technologies into their operations and AI into their marketing strategies and execution. The human […]
CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks
Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.
Can AR Elevate Multi-Location Marketing?
Augmented reality continues to be an early-adopter technology in terms of brand marketing. It has the unique ability to demonstrate products in their full 3D glory, which has proven effective in categories from furniture to footwear and cosmetics to cars. Many of these categories align with multi-location brands.
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Yext Launches No-Code Page Builder to Power Localized Marketing
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.