Street Fight Daily: 12.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
EBay’s PayPal Counts on Its 103 Million Users to Target Groupon (Bloomberg BusinessWeek)…
Examiner.com Will Provide Content For CBS Local Digital Media (PaidContent)…
NBC Maps the 2012 Election Campaign Trail With Foursquare (Mashable)…
Street Fight Daily: 12.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
TaskRabbit Picks Up $17.8M — And a Vote of Confidence for the Do-It-For-Me Economy (Betabeat)…
How Fast Is Local Ad Market Growing? Depends How You Define ‘Local’ (PaidContent)…
Digital Giants Closing in on Local Media (Reflections of a Newsosaur)…
The Great Indoors: The Future of Indoor Location & Advertising
The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?
PlaceIQ Announces 4.2 Million in Funding
PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding. The Boulder-based company will also be relocating to New York, in order to be closer to “customers, partners, and the general ecosystem”…
Street Fight Daily: 12.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gowalla Went For $3M In Facebook Shares, And Many Investors Were Cool With That (TechCrunch)…
When It Comes to Mobile Devices, Focus Will Be on Location, Location, Location (Washington Post)…
Guardian’s n0tice Will Pay Citizen Moderators (ReadWriteWeb)…
Street Fight Daily: 12.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Patch Gets a Little Less Hyperlocal (Ad Age)…
The Gowalla-Facebook Deal Didn’t ‘Screw Over’ Gowalla’s Investors (Business Insider)…
How Can Local Businesses Structure More Effective Daily Deals? (TechCrunch)…
The Capitulation of a Social-Mobile High-Flyer
Two years ago it would have been hard to imagine Gowalla selling for anything less than a pretty penny. But a couple things have happened since then to devalue mobile apps. First, the location-based gamification juggernaut has not developed as quickly as some had predicted. Second, the competition for mindshare on handsets has magnified as many more eye-popping apps vie for attention. It’s a real street fight out there in the land of mobile apps and we will likely see more casualties, even among worthy players like Gowalla.
Local Quotables: Rick Waghorn, DJ Patil, Michael Fives, Emily Chang & More…
It’s not easy being a reporter on the daily Groupon deals beat these days. So says fatigued Emily Chang at Bloomberg West. And why did Foursquare win over Gowalla? Because if you can make it in New York, pretty much no one else stands a chance. Or, in the pith provided by one Gowalla investor on why that service lost: “Austin.”
Street Fight Daily: 12.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon in Talks to Acquire Clever Sense, the Startup Behind ‘Alfred’ (TechCrunch)…
Google Isn’t Done With Location, Launches Schemer in Private Beta (The Next Web)…
LevelUp Releases HTML5 Web App To Make Its Payments Solution Ubiquitous (ReadWriteWeb)…
Opening Up the ‘Walled Garden’: Content APIs and the Location Layer
For small-radius media, in which location plays a far greater role than niche or national media, walling off content will substantially impede industry growth. Ignoring LBS as a viable distribution channel is tantamount to leaving the industry’s most valuable asset grossly under-leveraged.
Off-Campus Events Go Hyperlocal With Student Guide Lokalite
Location-centric events site Lokalite aims to give college students an off-campus guide to local events, bringing a new set of loyal customers to small businesses. Street Fight caught up with CEO Will Powers recently to discuss how his company facilitates those relationships, and why campuses are a particularly ripe market for hyperlocal…
Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…
Web Freedom Groups Call on Publishers to Oppose SOPA
The Electronic Frontier Foundation, The Mozilla Foundation, and other online groups are calling on hyperlocal news publishers and other online developers to oppose the “Stop Online Piracy Act” in advance of tomorrow’s markup session on the bill before the House Judiciary Committee…