MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
Street Fight Daily: CityPockets Closure, Qype Surges in Europe
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…
Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…
AT&T Completes YP Sale (BIA/Kelsey)…
Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…
AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…
Savored Makes Restaurant Reservations Based on Your Location (Mashable)…
How Big Data and Augmented Reality Are Transforming Hyperlocal
Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…
Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…
Foursquare Joins the Coupon Craze (Wall Street Journal)…
Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…
New Crowdfunding Group Chief: More Hyperlocal Projects Will Get Funded
A group of top debt and equity crowdfunding platform and industry experts launched the Crowdfunding Professionals Association to facilitate a vibrant, credible and growing global crowdfunding community. In an interview with Street Fight, the chair of CfPA’s executive committee, Berkeley Geddes, says “crowdfunding has the potential of letting anyone in on the next big deal, not just Wall Street elite.”
Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success
“Local doesn’t scale,” says Ned Berke. “That’s the line, right? And as easy as it is to fall back on that, it is the truth. It really doesn’t. You can’t use a template for a small town in Utah, put it down in the middle of Brooklyn, and have it work. … I do think that the old model of giant newsrooms for communities is gone. I don’t think it’s doable. But I don’t think it’s necessary, either.”
JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices
The mobile audience company that uses WiFi loading pages to connect advertisers with consumers has released its Q1 “Mobile Audience Insights Report” this morning. The big takeaway here is that the mobile device is set to play a large, and potentially disruptive, role in the brick-and-mortar shopping experience moving forward…
6 Email Optimizers for Improving Daily Deal Open Rates
It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…
How Local Gyms Can Use LBS Fitness Apps
Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”
Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…
The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…
Investment Newsletter Sees Directories, Deals at ‘Critical’ Stage
The second issue of Street Fight’s monthly newsletter focused on strategy and investment in hyperlocal was released today. The current issue looks at: the upheaval in the directory business represented by the sale of AT&T Interactive to Cerberus; the risky pivot for daily deals companies toward e-commerce; the huge opportunities in data curation; and more…
Privacy Experts: Consumer Trust Is Vital for Mobile Payments and Apps
Building relationships with consumers is all about trust — and trust is exactly what consumers lack when it comes to most mobile transactions: “Without strong user privacy controls, mobile payments may turn your cell phone into a magnet for telemarketing, spam, and online behavioral advertising,” CDT’s Harley Geiger writes…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
Does the ‘Debt’ in Daily Deal Transactions Inhibit Loyalty?
Even forward-thinkers who speak about “commerce,” or “local commerce,” or even “e-commerce” as the next stage in digital marketing are abstracting too quickly: the industry-sparking innovation here is the use of commerce to drive customer acquisition by bringing the point of sale to the moment of impression…
Will Mobile Payment Companies Expand Into SMB Marketing?
Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…