5 Strategies for SMBs Using Social Gifting Apps

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Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…

5 Ways SMBs Can Find Success With Social Media Marketing

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A debate has been brewing on Street Fight over whether small business owners should be spending money on social media, and its general overall importance as a marketing strategy. We figured it might be worth it to check in with a few social media marketing companies to get their latest and best tips and insights for SMB success in social media…

PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…

Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Life After Patch.com: A Newspaper Editor Returns To Newsprint (The Awl)… What Really Happened at LivingSocial? (Fortune)… The Newsonomics of The Boston Globe Sale (Nieman Journalism Lab)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

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Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…

In an Effort to Woo Brands, Verve Mobile Launches Audience Solution

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The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.

A Decade Old, iBrattleboro Keeps Journalism First, Profits Second

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For co-founders Chris Grotke and Lise LePage, the bottom line is not what’s found in the last entry on a profit-and-loss statement.. “Journalism is a little more important than money,” Grotke says. “If you’re doing [hyperlocal] to make money, I suggest you not do it in a small town. Go to a big city.”

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…

After Harrowing Ride, LivingSocial Raises $110 Million to Press On

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In a memo to employees on Wednesday, CEO Tim O’Shaughnessy said the company raised a new round of funding from “existing investors.” O’Shaughnessy did not say whether Amazon, which wrote down its $175 million investment in the company in Q3, had invested in the latest round…

Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…

Hyperlocal Crowdfunding May Become a Reality — Here’s How to Prepare

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Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?

8 Strategies for Generating Buzz Around a New Hyperlocal Platform

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Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…

Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For

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Just six weeks into the year, we’ve already seen a spike in hyperlocal industry acquisitions (not to mention well-founded rumors). Here’s a quick look at four major players who may be in the hunt for locally focused acquisitions and what each might be looking for…

Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…

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YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…

PODCAST: This Week in Location-Based Marketing — Flock

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In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…

Street Fight Daily: Angie’s List Worth $1 Billion, Tiger Global Bets on Groupon

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Angie’s List Worth Nearly $1 Billion as Shares Soar 25 Percent (Bloomberg)… Tiger Global Fourth-Biggest Groupon Holder After Shares (Bloomberg)… Ratings and Reviews – Your Largest Local Opportunity, Missed (ClickZ)…

Street Fight Daily: Groupon Surges, Square Avoids Sales Hires

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Surges on Expected E-Commerce Expansion (Bloomberg)… Square Is Avoiding Hiring Salespeople (Business Insider)… QuickBooks Online For iPad Isn’t A Boring Accounting App – It’s A Simple CRM (TechCrunch)…

Mobile Coupons Gain Traction, But QR Codes Are Fading

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The future of mobile coupons is nearly here and it looks bright, according to a recent study conducted by RadiumOne, which found that nearly half of women ages 35 to 54 would like to receive mobile coupons via SMS. Meanwhile, other methods of coupon delivery are rising in popularity as well…