Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing
“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”
Street Fight Daily: Google’s New Tool for SMBs, Facebook Opens Up to Branded Content
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Year After ‘Mobilegeddon,’ Google Plans to Release a New Tool for Small Businesses (Business Insider)… Facebook Opens the Door to Branded Content from Top Publishers (Digiday)… Daily Mail Parent in Talks with Private Equity for Yahoo Bid (Reuters)…
Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…
Street Fight Daily: HERE Wants to Compete with Google Maps, Yahoo’s Grim Financials
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Seeking Investments from Microsoft and Amazon, HERE Signals Intent to Compete Aggressively with Google Maps (Search Engine Land)… Yahoo Paints Grim Financial Picture as Deadline for Bids Nears (New York Times)… Why Pinterest Forces You Off Its Mobile Site and Into Its App (VentureBeat)…
Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg)… How Mobile Commerce Is Changing Customer Service (VentureBeat)… Second Measure Is the New Secret Weapon Investors Are Using to Outsmart Each Other (Business Insider)…
7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns
Hyperlocal vendors are increasingly marketing their high-tech loyalty programs at small and mid-size businesses, with easier ways for business owners to deliver loyalty rewards based on data captured through the point-of-sale. Here are seven ways merchants can use purchasing behaviors to offer more relevant rewards.
Street Fight Daily: Comcast-backed Firm Bets $250M on Groupon, OOH Advertising’s ‘Renaissance’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Comcast-Backed Firm Makes $250 Million Investment in Groupon (Bloomberg)… Technology Fuels Renaissance in Out-of-Home Advertising (AdAge)… Does Google Stand a Chance Against Facebook in Mobile Display? (Marketing Land)…
Street Fight Daily: Reserve Acquires Dash, Shoppers Save Big Purchases for Desktop
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve Acquires Mobile Payments Startup Dash (TechCrunch)… U.S. Shoppers Save Big-Ticket Online Purchases for Desktop (Quartz)… Report: Search Drives 10x More Traffic to Shopping Sites Than Social Media (Search Engine Land)…
Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…
‘Indie’ Pureplays Capitalize on Newspaper Turmoil in Big SoCal Markets
As founder of the independent pureplays Times of San Diego and My News LA, Chris Jennewein is going up against Tribune Publishing, owner of the San Diego Union-Tribune and the Los Angeles Times, both once-reigning print dailies that are trying to make a comeback in the crowded digital space.
Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…
