What the Rise of Slack and HipChat Mean for Small Business
On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…
Why We Still Search for ‘Starbucks’ on Google Maps
With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.
Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps
The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…
Why Brands and SMBs Need Each Other for Success in Local
Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…
The Conscientious Consumer: A Disruption Opportunity in Local On-Demand
As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…