Google’s Product Bid for DIY Wallet Share
“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”
Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies
When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.
Parsing Google Fred and Other Quality Updates: How to Prepare or Recover
If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Are Website Builders the Next Big Growth Market in Local?
Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.
Google’s Next Local Conquest: Visual Search
Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be).
Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice
By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.